There’s a fear that often comes up within traditional industries when they begin to consider delving into marketing to women: how will our male customers, who we greatly value, respond?  It’s a valid hesitation, but one a lot more companies need to get over.  Take jewelry site, Blue Nile, … Read on >

*This article first published in the July issue of my quarterly newsletter.

While it may be more commonly used in self-help or religious books, I’ve been seeing the word “journey” a lot in my sustainable business practice research. It strikes me that the word may, as well, be … Read on >

Do you know how rules and regulations, or self-imposed parameters for a project, tend to make for more creative and effective results?  Well, in my mind, the same goes for marketing to women.  What if you were forced by a state law not to be obviously gender-specific in your marketing … Read on >

Whenever I read about some brand launching an essay/photo contest, it’s usually a company focused on reaching women.  You know the ones: “Submit an essay on your favorite mom/baby/romance/girlfriend moment, and win a year’s worth of spa treatments/diapers/roses/yogurt.”  That’s why I took notice of the clever play on the more … Read on >

New research from Harvard Business School shows, among other things, that men follow more men than women on Twitter, and that men are more likely to do reciprocal following (two participants choose to follow each other).  This study also cited behavior that Deborah Tannen, sociolinguist and author of … Read on >

Part of my personal mission in marketing to women is to be able to, finally, take gender out of it.  I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >

If ESPN is noticing “the new male consumer,” he is surely entering the mainstream.  This man, as described in a TV Week article on ESPN’s shifting ad approach, is someone “a different set of advertisers need to reach. Those new males are booking family vacations, picking … Read on >

What does your laptop say about you?  Mine is a black MacBook.  Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel?

Josh Fruhlinger called me a few weeks back to talk about just that.  He’d noticed an oddly and overly … Read on >

I was recently quoted in the Wall Street Journal/Dow Jones Newswire on the best approach for reaching women in the wealth management field.  Michaela Cavallaro did a great job, with few words, putting the topic into perspective – especially for these cautious times. Here’s the gist of my view:… Read on >

Does this “green” or sustainable thing really matter to today’s consumers?  I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question.  In it, she takes the reader from the misperceptions … Read on >