9 Minds on Marketing, a special 800CEORead eBook of essays based on interviews with some of the great marketing-minded authors (and a few from outside marketing) around. Originally published in October of 2006, it is now a FREE download.
"The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." For all common men out there: don't be afraid! Link to the ChangeThis site to download the PDF.