On Making Ethical Business Decisions: My Guardian Post

By | June 9th, 2014|Leadership, Sustainability & CSR|

If we knew what kept people from making values-based decisions in business situations in the first place, we could surely create the conditions that support increasing corporate social responsibility. So, what's stopping us? A recent NPR story about UC Berkeley-Haas School of Business research conducted by Professor Laura Kray (studying behavior of MBA students) showed [...]

Where Are the Women Leaders In Sustainable Business?

By | November 11th, 2013|CSR, Leadership, Sustainability & CSR, Sustainable Biz|

The following article first published October 23, 2013 in The Guardian. (The response was so positive that I plan to write more on this topic.)   When the Weinreb Group's "Pioneers of Sustainability" report came out last month, it highlighted the top trailblazers that sustainability professionals had nominated and selected in a vote. All six chosen [...]

Gender and the Sustainable Brain – My Solutions Journal Piece

By | March 8th, 2011|Articles, Brain Science, Socio, Anthro, Leadership, Sustainability & CSR, Sustainability Change Agents|

The following first published in the March 2011 issue of The Solutions Journal. The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally drive sustainable living. Those qualities that we’ve long called [...]

Gender Trends In Marketing: My Interview on Purse Strings Radio

By | November 20th, 2008|Brain Science, Socio, Anthro, Leadership, Video & Audio|

In an interview entitled, "Is Marketing to Women Dead?" - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn't dead - but, with men shopping more and [...]

Reaching Women Through Sustainable Business Practices

By | September 16th, 2008|Articles, Cause/Social Marketing, Leadership, Sustainability & CSR|

Sometimes the stars just align and consumer trends come together in a way that seems so natural. Consider, for instance, the women's market and sustainable business practices. If you've been struggling to pursue each as a separate initiative, take heart. In many ways, you will come to powerfully reach today's savviest women by taking steps [...]