If you pay attention, there are clues for strategically communicating about your business’s sustainability in the wind, and in news stories that may seem to have nothing to do with sustainability.  With just a casual weekend ear and eye to national news sources (NPR, New York Times etc), I learned … Read on >

It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time.  Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve.  But still (!) – especially in marketing – the consumers are … Read on >

I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share.  To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry.  … Read on >

Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes.  As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >

I just saw this mentioned on twitter* and because it is such a brilliant program, I was compelled to post right away.  Dell is taking a step, starting with the UK apparently, to do a sort of reverse gender, reverse role mentoring program.  As described in a recent issue … Read on >

1)  Businessweek recently posted an interesting piece by Jeff Bussgang (note: male perspective) on gender and leadership in the VC realm.  In it, he offered up several ways to look at sexism in that field – which then launched some engaging discussion in the comments (and yes, I added … Read on >

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >

Much has been written (and tweeted) this past week about a “Top Ten Social Media Speakers” list posted on The Speakers Group (aka TSG) blog.  There are no women on that list.  The criteria by which TSG evaluated the speakers doesn’t seem to be gender-exclusionary from the outset, and … Read on >

New research from Harvard Business School shows, among other things, that men follow more men than women on Twitter, and that men are more likely to do reciprocal following (two participants choose to follow each other).  This study also cited behavior that Deborah Tannen, sociolinguist and author of … Read on >

Your assignment, should you choose to accept it:

1) Please read this book.

There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >