It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time. Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve. But still (!) – especially in marketing – the consumers are … Read on >
I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share. To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry. … Read on >
Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes. As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >
I just saw this mentioned on twitter* and because it is such a brilliant program, I was compelled to post right away. Dell is taking a step, starting with the UK apparently, to do a sort of reverse gender, reverse role mentoring program. As described in a recent issue … Read on >
1) Businessweek recently posted an interesting piece by Jeff Bussgang (note: male perspective) on gender and leadership in the VC realm. In it, he offered up several ways to look at sexism in that field – which then launched some engaging discussion in the comments (and yes, I added … Read on >
What makes women and men behave the way they do or say what they say? This question gets to the “art” that gets neglected in the “science” of the marketing to women field. Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >
New research from Harvard Business School shows, among other things, that men follow more men than women on Twitter, and that men are more likely to do reciprocal following (two participants choose to follow each other). This study also cited behavior that Deborah Tannen, sociolinguist and author of … Read on >
Your assignment, should you choose to accept it:
1) Please read this book.
There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >
“Gender stereotypes.” In and of itself, that topic can be a big downer, can’t it?
When simply saying those two words makes pretty much anyone, male or female, squirm (and think “uh, oh, here we go … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
