The Atlantic recently published an interview with me that included some good questions on trends and innovation in sustainability. Here’s an excerpt:

What’s something that most people just don’t understand about your area of expertise?

How thinking big about the connections of cultural trends, consumer behavior research, and other-things-that-don’t-seem-to-relate-at-all can give … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >

I was interviewed by Joan Voight for a recent OMMA article about the Nissan Cube.  Nissan’s idea with the cute, curved vehicle was to appeal to the much-sought younger generation by using Facebook, iPhone apps, and college students for marketing ideas along the way.  Voight’s piece covers a lot … Read on >

Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New.  My use of social media is nothing groundbreaking, but perhaps I’m like the majority of you?  I went into it with caution and parameters, and have been … Read on >

All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >

Part of my personal mission in marketing to women is to be able to, finally, take gender out of it.  I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >

I’m quoted in Jenna Wortham’s New York Times blog post, on the Dell/Della brand’s marketing to women efforts.  A snippet of my take:

Finding the right approach for gender-specific marketing can be really tricky.  Some brands go too far with the girlie stuff, and that’s when they start … Read on >

What does your laptop say about you?  Mine is a black MacBook.  Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel?

Josh Fruhlinger called me a few weeks back to talk about just that.  He’d noticed an oddly and overly … Read on >

I was recently quoted in the Wall Street Journal/Dow Jones Newswire on the best approach for reaching women in the wealth management field.  Michaela Cavallaro did a great job, with few words, putting the topic into perspective – especially for these cautious times. Here’s the gist of my view:… Read on >

My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you,  you can always go back and listen to the podcast version later to … Read on >