I was interviewed by Joan Voight for a recent OMMA article about the Nissan Cube.  Nissan’s idea with the cute, curved vehicle was to appeal to the much-sought younger generation by using Facebook, iPhone apps, and college students for marketing ideas along the way.  Voight’s piece covers a lot … Read on >

Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New.  My use of social media is nothing groundbreaking, but perhaps I’m like the majority of you?  I went into it with caution and parameters, and have been … Read on >

All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >

Part of my personal mission in marketing to women is to be able to, finally, take gender out of it.  I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >

I’m quoted in Jenna Wortham’s New York Times blog post, on the Dell/Della brand’s marketing to women efforts.  A snippet of my take:

Finding the right approach for gender-specific marketing can be really tricky.  Some brands go too far with the girlie stuff, and that’s when they start … Read on >

What does your laptop say about you?  Mine is a black MacBook.  Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel?

Josh Fruhlinger called me a few weeks back to talk about just that.  He’d noticed an oddly and overly … Read on >

I was recently quoted in the Wall Street Journal/Dow Jones Newswire on the best approach for reaching women in the wealth management field.  Michaela Cavallaro did a great job, with few words, putting the topic into perspective – especially for these cautious times. Here’s the gist of my view:… Read on >

My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you,  you can always go back and listen to the podcast version later to … Read on >

Yes, we can.  What was it about that phrase that so engaged and inspired voters this past fall?  And, will that attitude be something they bring to their consuming habits in 2009?

Andrea Gardner interviewed me recently on this topic for public radio’s Marketplace Morning Report, and it got me … Read on >

Is yours an industry with years of tradition, unimpeded by progress?  Well, in this economy, progress in what you know about and how you serve your customers simply must take priority.

Home builders, specifically, need to consider the cultural and generational differences of today’s American Dreamer with a new level of … Read on >