The Atlantic recently published an interview with me that included some good questions on trends and innovation in sustainability. Here’s an excerpt: What’s something that most people just don’t understand about your area of expertise? How thinking big about the connections of cultural trends, consumer behavior research, and other-things-that-don’t-seem-to-relate-at-all can give meaning and help build [...]
Because I’ve been at this so long and am quite accessible (email or phone), I get frequent opportunities to be interviewed for articles on advertising or marketing topics. I’ve been a source for publications such as: AdWeek, The Christian Science Monitor, U.S. News & World Report, AdMap, and NZ Retail. As always, I hope my words on what has been a wide variety of women’s market topics will continue to be insights most anyone can use.
Following is a sampling, with more to come as I load my archives onto this new site:
My conversation with Erik Hansen, covering a wide range of topics, including: my 9 Minds On Marketing eBook, marketing to women trends, my travels and my thoughts on snowboarding.