I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary.   I celebrate this new responsibility revolution in my own buying, but I’d also suggest that marketers take heed. The way a person makes … Read on >

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >

There’s a fear that often comes up within traditional industries when they begin to consider delving into marketing to women: how will our male customers, who we greatly value, respond?  It’s a valid hesitation, but one a lot more companies need to get over.  Take jewelry site, Blue Nile, … Read on >

Am I wrong to assume that, within the field of marketing in general and even in professional sports – we are all grown-ups?  When I read about this “Ball-less Baseball” ladies night event, I had to wonder.  Maybe minor league sports is all and only about one-night stands/news bytes?  … Read on >

Sometimes being interviewed triggers my memory of tried and true marketing to women truths worth another mention.  This time, that occurred in a discussion with a FuelNet writer who was asking me about moms, especially.  (And, to be clear – in my mind that conversation was about women first, … Read on >

Is your logo “female” or “male?” If it’s got a little starburst-style element to it, and seems lighter and “happier,” feminine brain traits may have been involved.  And, right now, that could be an especially good thing.

A recent article … Read on >

Here and on a lot of other marketing blogs these days, you’ve been reading about the importance of storytelling  or “brand narrative.”  Of course, it is especially important for connecting with your consumer’s more feminine brain traits – and that’s why I return to the topic pretty often.

I got … Read on >

Just a quick news byte as a follow up to my blog post from late 2004 (wow, I’ve been doing this that long?) on the Innocent smoothie drink brand.  I loved it then for its humanizing approach.  Can/will its new owner, Coke, maintain that “social focus?”  Read Aaron O. … Read on >

The first time I was offered a glass of wine in a hair salon it felt very out of context (especially since it was twenty years ago) but, it definitely made the experience that day memorable.  I appreciated that the wine brought a bit of celebration to my otherwise bi-monthly … Read on >

When I am asked for examples of great marketing to women efforts, I generally list past campaigns by American Express, Home Depot, Apple and Kleenex.  At face value, those brands are all non-gendered – but track their tactics and messaging and you see a lot of women’s influence. Therein lies … Read on >