If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels. Long considered a pioneer and best practice example in the field of marketing to women, specifically, this chain is now a mass market … Read on >
A few trends are aligning that have already and individually been making a difference in the world of marketing. They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees). While addressing these will be challenging for marketers, I believe it will be worth … Read on >
Since about 2001, this marketing to women path I’ve been on has been an interesting ride. Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior. If I think about my background and … Read on >
I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary. I celebrate this new responsibility revolution in my own buying, but I’d also suggest that marketers take heed. The way a person makes … Read on >
What makes women and men behave the way they do or say what they say? This question gets to the “art” that gets neglected in the “science” of the marketing to women field. Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >
Am I wrong to assume that, within the field of marketing in general and even in professional sports – we are all grown-ups? When I read about this “Ball-less Baseball” ladies night event, I had to wonder. Maybe minor league sports is all and only about one-night stands/news bytes? … Read on >
Sometimes being interviewed triggers my memory of tried and true marketing to women truths worth another mention. This time, that occurred in a discussion with a FuelNet writer who was asking me about moms, especially. (And, to be clear – in my mind that conversation was about women first, … Read on >
Is your logo “female” or “male?” If it’s got a little starburst-style element to it, and seems lighter and “happier,” feminine brain traits may have been involved. And, right now, that could be an especially good thing.
Here and on a lot of other marketing blogs these days, you’ve been reading about the importance of storytelling or “brand narrative.” Of course, it is especially important for connecting with your consumer’s more feminine brain traits – and that’s why I return to the topic pretty often.
I got … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
