What’s the key to sustainability?  Systems thinking.  What’s the sustainability systems thinker’s secret? Empathy.  Who might be particularly good at contributing, and teaching, that way of thinking? Women.

My latest HuffingtonPost piece reflects the coalescing of my consulting and master’s program work toward a new research focus.  How can we … Read on >

“The End of Men,” a cover article for the July/August issue of The Atlantic written by feminist scholar Hanna Rosin, got me thinking about our extreme cultural pendulum swings.  Do we really need to swing from seeing women as wholly unimportant to seeing men as wholly unimportant? My gender … Read on >

If you follow me on Twitter,  you could likely tell I was pretty excited about being able to attend the University of Michigan’s (my alma mater!) commencement in early May, where President Obama spoke.  It was an incredible experience, and I left inspired to think differently and to … Read on >

It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time.  Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve.  But still (!) – especially in marketing – the consumers are … Read on >

My recent post on whether or not marketing to women has to be a women-only pursuit (short answer – absolutely not) got me thinking on a broader point: why does it take a bit of gender outrage (and, so-labeled “feminist” commentators/authors/bloggers often get things going) in order for human … Read on >

There have been a lot of interesting discussions about gender balance and power shifts lately.  One was Morice Mendoza’s BusinessWeek piece (he is also the editor of Women-omics.com, to which I contribute) about the World Economic Forum in Davos, and another was a New York Times article … Read on >

There is no way you haven’t come across bits and soundbytes of blog discussions/news reports on the McCain campaign’s choice of Sarah Palin for VP. If it’s just too much for you to read one more thing, I understand. But, if you might be interested in the perspective … Read on >

Marketing can be an overwhelming topic. Do you focus on marketing to women? Do you focus on becoming more green and reflecting that side of your products/operations? Do you forget about the mature market and put all your budget into young men, age 18 – 34? … Read on >

With boarding passes becoming the latest billboard space, advertising just got more ubiquitous. Independently thinking marketers may want to consider the 180 degree option for “wow-ing” their customers: giving the captive ad audience a little white space, on them.

I wrote about this in my latest Huffpo piece. … Read on >

At a time when nothing seems to be heading in a positive direction (the economy and the political campaigns for two), interest in, and passion behind, making change has to start with some nugget of hope. In my latest Huffington Post piece, I consider a way to inspire … Read on >