It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time. Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve. But still (!) – especially in marketing – the consumers are … Read on >
My recent post on whether or not marketing to women has to be a women-only pursuit (short answer – absolutely not) got me thinking on a broader point: why does it take a bit of gender outrage (and, so-labeled “feminist” commentators/authors/bloggers often get things going) in order for human … Read on >
There have been a lot of interesting discussions about gender balance and power shifts lately. One was Morice Mendoza’s BusinessWeek piece (he is also the editor of Women-omics.com, to which I contribute) about the World Economic Forum in Davos, and another was a New York Times article … Read on >
There is no way you haven’t come across bits and soundbytes of blog discussions/news reports on the McCain campaign’s choice of Sarah Palin for VP. If it’s just too much for you to read one more thing, I understand. But, if you might be interested in the perspective … Read on >
Marketing can be an overwhelming topic. Do you focus on marketing to women? Do you focus on becoming more green and reflecting that side of your products/operations? Do you forget about the mature market and put all your budget into young men, age 18 – 34? … Read on >
With boarding passes becoming the latest billboard space, advertising just got more ubiquitous. Independently thinking marketers may want to consider the 180 degree option for “wow-ing” their customers: giving the captive ad audience a little white space, on them.
I wrote about this in my latest Huffpo piece. … Read on >
At a time when nothing seems to be heading in a positive direction (the economy and the political campaigns for two), interest in, and passion behind, making change has to start with some nugget of hope. In my latest Huffington Post piece, I consider a way to inspire … Read on >
Remember when you were a kid and your mom or dad first gave you a little responsibility for yourself? Maybe it was the opportunity to hold your own lunch money or the task of sorting your own laundry (you are a big girl now, so you can figure out … Read on >
In my most recent HuffingtonPost piece, I write about the trendiest trend ever: holistic buying. Today’s consumers are taking the “it all matters” perspective, so integrating your marketing channels or emphasizing linear facts or ignoring their environmental expectations won’t work. They are looking for more: more … Read on >
I prefer to steer clear of politics as much as possible, but, Robin Toner’s article (reg. required) in the December 2nd New York Times pointed out a marketing angle that also applies to the consumer realm. That is, that "feminine values of caregiving" and the perhaps more feminine negotiation … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
