If money can no longer be thrown about and perceived as a status measurement tool, where do people turn to gauge their place in society in times of economic challenge?  It’s a tough call, because this sort of situation cuts to the quick, psychologically.  Very few people would actually admit … Read on >

One of my favorite transparent marketing examples from Don’t Think Pink, which I use pretty often in my presentations (especially when my audience is fairly male-dominated) is that of ESPN: The Magazine. That brand (in … Read on >

1) Though I report on both the ups and downs of the brand, I am, at the core, a Lululemon lover.  That’s why it was interesting to read that the yoga apparel retailer’s new CEO is a woman with a Starbucks background.  Margaret Brennan’s CNBC interview with … Read on >

Do you remember when you started to notice people drinking water in bottles?  Since those of us who are Baby Boomers or Gen Xers grew up with soft drinks (or "pop" as we used to say in my Midwestern neck of the woods) all around us, that changeover was extremely … Read on >

Count me as one of the 40.5 million women (out of 90 million people) expected to watch the Super Bowl on February 3rd. Where usually I am not … Read on >

In my most recent HuffingtonPost piece, I write about the trendiest trend ever: holistic buying. Today’s consumers are taking the “it all matters” perspective, so integrating your marketing channels or emphasizing linear facts or ignoring their environmental expectations won’t work. They are looking for more: more … Read on >

This just in: Lululemon, a yoga/fitness-wear maker with much marketing savvy and that I, for one, have been going ga-ga overfor a few years (even though it is not inexpensive), has been caught in a contradiction.  This is something that could happen to any brand, but this news is worth … Read on >

1) Gander Mountain is currently promoting its bubble gum pink firearms for girls and women (perhaps just in time for the holiday season?).  So, what I want to know is: if you were a savvy female gun-user, and wanted the best product for yourself or your daughter, would the … Read on >

One of the benefits of living in a teeny state with many colleges is that there are often a lot of interesting people speaking or talented artists singing at places … Read on >

I have long been fascinated by what motivates people in terms of health issues. I, like so many others, have friends or family who struggle with Type 2 diabetes, obesity and smoking addictions. So, with my marketing brain on overdrive, I tend to take note of any new approach … Read on >