The de-genderfication of the sports industry has been fun to watch over the past twenty years or so.  For example, NASCAR has gone from assuming women weren’t even in their picture to cozying (way) up to the many merchandise dollars those fans spend on t-shirts and the incredible community … Read on >

There are noticeable changes in male consumer behavior today and they are worth noting. Why?  Because, when you take a closer look, the differences between male and female buying habits are becoming much less striking.

A recent MediaPost article by David Goetzl discusses how such changes have lead ESPN to … Read on >

It is no surprise that the pro golf industry is desperately seeking sponsors in this economy.  But, there may be a clue to help that situation hidden in the profile of the typical golf fan.  Consider this fact, from Carl Prine’s recent Pittsburgh Tribune-Review article:

The typical follower … Read on >

I was sitting here at my computer this afternoon, iced green tea at the ready, when Stuart Elliott’s latest New York Times column on Salada’s “Unbottle Your Tea” campaign hit my in-box. Coincidence, or a nudge from … Read on >

There is a marketing undercurrent gaining momentum as I type. Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men’s brands are leveraging two strategies that have been so successful with women – engagement and community.

As per a r… Read on >

1) The Fortune 50 aren’t so good about their online environmental reporting, and it’s apparently a question of that thing that is so important for reaching women: transparency. A recent Greenbiz article cited research by Brigham Young University and KDPaine and Partners that points to an … Read on >

That men are starting to flock to grooming blogs/sites like groominghealth.com and menessentials.com (as per a recent Iconoculture newsletter) should not come as a big surprise. If you’d paid much attention at all, you’d have noticed the subtle shift in content of the established titles (my … Read on >

1) The U.S. Census Bureau projects a minority majority (as it were) by 2042. Much is said/written these days about gender stereotypes, but for marketers the cultural stereotypes may be an even greater challenge. Check out N.C. Aizenman’s article in the Washington Post for more information, and just … Read on >

1) Recent Social Technologies/Spike TV research shows that "guys are still deciphering what it means to be a man in the post-feminist world," and, as Social Technologies Senior Analyst Chris Carbone further explains: "Life is complex, and even contradictory and—just like women—guys … Read on >

1) There is officially evidence that Americans are choosing to eat more healthily, and that they are compromising on other purchases to make it so even in these economically challenging times. Here’s the MediaPost article by Karlene Lukovitz, which cites NPD Group research and their “National Eating … Read on >