There’s been quite a lot of discussion about Dove’s Men+Care Super Bowl ad, and rightly so. But, (for the love of…) don’t let their success lead you to the extremes of “me-too” and “we’ve got to get in on this marketing to men thing.”… Read on >
It has been pretty interesting to observe this past year or so how many industries are getting more focused on how to develop, rather than grow, their customer base, and on how to serve the “emerging” consumer expectations. While that is always to be applauded, the question is: “what took … Read on >
Here we go. It’s just about that time of year again where everyone and their brother pull out the pink wash, spray it on a single product and push it out to the masses with a big to-do, as in: “look how great our ’cause marketing’ is, ladies!” I … Read on >
These days there are many great sources for studying up on the best practices in marketing – and two of my favorites are published via The New York Times: Rob Walker’s Consumed column in the magazine and Stuart Elliott’s Campaign Spotlight. Neither of these guys writes a “marketing to women” … Read on >
I just read of a very smart move by the Chipotle restaurant chain to sponsor free screenings of the newly released documentary film, Food Inc. By doing this, the company is supporting the broader education of consumers … Read on >
Am I wrong to assume that, within the field of marketing in general and even in professional sports – we are all grown-ups? When I read about this “Ball-less Baseball” ladies night event, I had to wonder. Maybe minor league sports is all and only about one-night stands/news bytes? … Read on >
Something is very different in designing and marketing gadgets and “apps” in today’s world. Performance, while important, is no longer king, and consumers demand that the darned things fit into or ease their lifestyles. Interestingly to me, that often means … Read on >
I, like so many others who are more focused than ever on eating right, have long been suspect of McDonald’s and their salads “for women” and such. Does a little lettuce really balance out the perceived negatives in where they get their beef or all that frying (as per the … Read on >
The de-genderfication of the sports industry has been fun to watch over the past twenty years or so. For example, NASCAR has gone from assuming women weren’t even in their picture to cozying (way) up to the many merchandise dollars those fans spend on t-shirts and the incredible community … Read on >
There are noticeable changes in male consumer behavior today and they are worth noting. Why? Because, when you take a closer look, the differences between male and female buying habits are becoming much less striking.
A recent MediaPost article by David Goetzl discusses how such changes have lead ESPN to … Read on >
