So, why did I undertake the exercise of polling my readers/Twitter followers on the question of who the “women at the forefront of sustainability” might be? Because, I’d noticed a gender imbalance in the names of those who have written the majority of the books and articles I’ve come … Read on >
As I wrote in my last post, delivering “social proof” to consumers and organizations is likely key to persuading around the concept of sustainability. Whether its consumers or corporate decision-makers, the “masses” have to start to sense/see/read/hear that a lot of people/organizations they know are already pursuing sustainable life … Read on >
Why do people do what they do? This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations? With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >
Updated: Noon, eastern time, 3/10/10 – this poll has closed.
Thanks to plentiful submissions, we now have a big list of incredible women who have made their mark in sustainability. Because the polling widget I’m using limited us to 64, I left off some names that seemed to represent more … Read on >
How to engage the skeptics, whether on the topic of marketing to women or on the topic of sustainability, is a driving passion for me. What are the words, framing, and concepts that will be “accessible” to most people, and open up the conversation – so it doesn’t have to … Read on >
March 8th Update: Submissions/nominations are closed. Readers named more than I could fit in the poll widget (no surprise given the talent/pioneering pool), which could only manage 64. Find the poll here.
My friends at WhatWomenMake recently posed a question that made me stop and think: who are the … Read on >
How women buy and how they work/lead is big news these days – no matter what brand, category, industry or organization. When you think about how to start to change the culture around sustainable life and business practices, women also appear to be worth serious consideration. This is particularly … Read on >
Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:
I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >
Perhaps I’ve not been clear enough lately. Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept. In both cases, … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
