But they’re trying too hard.  They’re selling the wrong thing. And my friends and I won’t be fooled. – Lauren Edelson, in The New York Times, December 6, 2009

This young woman was not writing about a pink, “for women” ad campaign, but she so well could have … Read on >

Nothing like an article in Psychology Today to put something into perspective.  Some brands charge more for products they can pitch as “for women.” As consumers, women have always sensed this to be the case, but the article’s author, William Poundstone, lays it all out for us – almost … Read on >

I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share.  To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry.  … Read on >

As stereotypes and many scientific interpretations of brain gender would have it, there are all sorts of reasons why women are just better at being “social.” We could leave it at that, or… consider other angles.  And, because it has some pretty significant implications for today’s business world, I thought … Read on >

Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes.  As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >

A few trends are aligning that have already and individually been making a difference in the world of marketing.   They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees).  While addressing these will be challenging for marketers, I believe it will be worth … Read on >

Since about 2001, this marketing to women path I’ve been on has been an interesting ride.  Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior.  If I think about my background and … Read on >

Raise your hands.  Who finds the image of a dominatrix sexy?  Who might aspire to Levi Johnston’s sex life?  And, who in the world is most likely to care about “Greg Brady’s” reality show or his much too graphic displays and intimate discussions with his “super-hot” young wife (egads – … Read on >

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >

Bad examples are often the best teachers.  Beds specifically designed for men, and all the stereotypes and cliches that implies, may serve just such a purpose.  To me, this bizarre new trend in “marketing to men” wins the worst case gender-focused prize of the year (so far).  The story and … Read on >