Have you ever noticed when a store’s online look and feel don’t match it’s offline experience, or vice versa?   You’ve built up expectations of a certain standard, but one just isn’t even in the same league as the other in anticipating the needs of your buying mind.

For … Read on >

I’ve got nothing against multi-sensory branding. In fact, I’ve blogged about this before, and am a big fan of Martin Lindstrom’s insightful book, Brand … Read on >

This just in:  A newly released Packaged Facts report shows that women are buying technology to the tune of $55 billion annually.  According to Don Montuori, the … Read on >

An announcement from Staples appeared in my in-box this morning, about a new program that should help ease the ink/toner cartridge replacement hassle – InkDrop.  Though ink cartridges are relatively small-ticket items and Staples is all about office supplies, the way the company has designed and presented … Read on >

In "Web Searching Foretells Shopping Sprees," an article in today’s Media Post Online Media Daily, Gavin O’Malley writes of new research by Yahoo! Search Marketing and … Read on >

In the latest Working Knowledge newsletter, Harvard … Read on >

Scarcity isn’t all bad.  In fact, in terms of marketing to women, it can be downright genius.

Here’s … Read on >

Though those of us outside of the industry may get the sense that … Read on >

Virginia Postrel wrote a great post, and longer story – which is linked within the post, examining the whole choice/abundance issue for American’s or residents of market democracies, overall. 

Since editing – or limiting choice – is one of my soapboxes, I enjoyed her perspective and will … Read on >

I just got the latest issue of Good Experience in my in-box and it spoke to me in all my newfound editing focus.  Here are two issues that … Read on >