1) Since 2002, of the 8,724 students taking women’s studies courses at the University of Michigan (go blue), 1,124 were male. What’s going on? Here’s a quote from a male women’s studies student in an LSA Magazine article (click on the “What’s Different” article to … Read on >

1) Wise words from Vicki Donlan, author of newly released book on women and leadership, Her Turn: “Women have figured out how to be CEOs, run our own companies, get into
the boardroom; we’ve figured out how to do just about any job a man can
do. What … Read on >

The evolution of marketing to women (aka M2W) has been fascinating to watch.  Fifteen years ago, the default M2W approach was pink, pastels, "for women," and so on.  As ten years passed, brands got savvier and you could see more relevant features, benefits and stories in marketing efforts.  These days, … Read on >

yWhen it comes to form and function, the huge industries behind cars and computers perhaps struggle most to keep the delicate balance for today’s consumers.  Both realms have long been run in very traditional ways, with product development and marketing decisions based mainly on linear thinking.  But, any brand that … Read on >

1) Cars that are designed by women, with women in mind, actually get high marks from male consumers?  That’s what an Edmunds.com blog post about the 2008 Chevy Malibu says.  "Designed for a demographic that is 60% female and 40% male, this
midsize family sedan has appeal across the board. … Read on >

Springwise recently reported on a new way of marketing cars to women, in the form of Vancouver, British Columbia-based Clutch – a retailer with a beautifully designed showroom and a very deliberate, female-friendly sales approach.  The photos of the space are gorgeous and all the background about how … Read on >

Did you ever notice that ours seems to be a self-regulating culture when it comes to gender and stereotypes? When the ways of the world get too masculine, women step in and stir up the waters to get their due, and, so too, when the world veers too heavily … Read on >

Yesterday, my first Huffington Post contribution was posted on their newly launched business page.  It should be fun to connect with that broader audience, and to challenge my writing (style and frequency) a bit. The post gives a few suggestions for the web sites of today’s presidential … Read on >

Last week I gave a presentation for the Pacific Coast Builders Conference (PCBC) in San Francisco, and then I hung around a bit to learn more.  In addition to … Read on >

I know.  You are all sick of hearing how wonderful Apple is, but bear with me.  Randall Stross wrote a great piece (reg. required) in yesterday’s New York … Read on >