So much of what I see being researched and noted in the field of gender and leadership/the workplace these days seems to also apply to the sustainability movement.  And, Lisa Belkin’s recent piece in the New York Times Magazine … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >

The sustainability movement seems to be at a critical stage of citizen engagement.  And, I’m wondering if we are destined to blow the chances of making it an accessible concept for all.  Yesterday’s New York Times article about Abu … Read on >

I tend to write fairly long posts, I realize, but I’m going to try to start just putting things out there.  If you want more information or to consult with me on these topics, you know where to find me.

It strikes me that, given all the news and statistics about … Read on >

In analyzing how companies and humans engage with and start to change their behaviors in the sustainable direction, I like to look a bit beyond the obvious. To me, the human values and traits behind all decision-making are what start to nudge people (whether as business people or private … Read on >

An observation: a person who is remotely interested in some aspect of sustainability, for personal or work purposes, tends to start to delve deeper and broader into the concept.

When interconnections are exposed, it’s natural to want to follow … Read on >

As most of you know, I came to sustainability by way of marketing to women.  And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm.  Take the “green … Read on >

Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >

I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >

“I think we exaggerate the degree to which the sexes are mired in conflict.” – Nicholas D. Kristof

Americans, with help from “the media,” tend to exaggerate problems due to a) tradition – such thinking is embedded in our DNA,  and/or; b) sexy “sound byte-itis” – such thinking makes … Read on >