GOOD magazine recently interviewed me about consumer behavior and energy efficiency.  Here’s a snippet of what I had to say:

If homeowners are unfamiliar with energy-efficiency measures, but hear that people they know are doing it (and that they are saving money and feeling good about it), there’s real power … Read on >

In Part 1, I wrote about a Harris Interactive study that showed consumer enthusiasm for “green” was on the wane.  My suggestion was to not take such findings to mean that the sustainability movement is a lost cause, but instead to use those findings to spur … Read on >

What we should all be learning from recent events, whether that be the Australian floods, the unprecedented 49 state U.S. snow coverage, or the recent shooting tragedy in Arizona, is that the answer to “why” will not come from studying … Read on >

If you were ever knee deep in research about traditional business leadership traits and sustainability leadership, like I am due to my Master’s thesis work, you’d see the very clear connection between the two.  Being a forward or future-oriented thinker, and being able to see issues as interconnected, in a … Read on >

In an October Greenbiz post, I wrote about how “I Spy Today’s Sustainability Leaders,” and mentioned the “Where’s Waldo” children’s books that were popular a while back.  After I wrote that piece,  I just kept thinking about … Read on >

You know its a good day when general consumer trends start to look like a list of sustainability trends.  That’s what I thought when I read through Trendwatching’s recently released 2011 trends overview.  Now, I may be the type who sees evidence of sustainably change everywhere, but don’t you … Read on >

Sustainability pioneers and change agents are a different breed.  In all the articles I’ve read about these driven people lately, one thing keeps emerging: they will not be deterred by corporate bureaucracy or an industry roadblock.  When they hear, “but … Read on >

Sometimes the hard sell isn’t nearly as effective as the soft one.  Along those lines, weighing the direct versus indirect approach is a very interesting consideration for influencing sustainability change.  I’ve been mulling this a bit today, so thought I’d put up a quick post (and would love your take!).

The … Read on >

So much of what I see being researched and noted in the field of gender and leadership/the workplace these days seems to also apply to the sustainability movement.  And, Lisa Belkin’s recent piece in the New York Times Magazine … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >