There’ve been a lot of write-ups of lessons learned and ideas shared at the recent Sustainable Brands 2010 conference, and – because I, too, learned so much – I thought I’d add to the online resource. I paid attention to three specific areas – consumer engagement, business trends and … Read on >
If you follow me on Twitter, you could likely tell I was pretty excited about being able to attend the University of Michigan’s (my alma mater!) commencement in early May, where President Obama spoke. It was an incredible experience, and I left inspired to think differently and to … Read on >
With a foot in both the academic and business worlds currently – I find myself intrigued that a lot of colleges/universities are taking such a lead in committing their facilities and community to new journeys in sustainability, while corporations are lagging way behind. Some companies may be ramping up … Read on >
New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters? What, praytell, are you waiting for?
Some of the Cone numbers that prove … Read on >
Much has been written recently about what makes a “sustainable brand,” which brands can and can’t claim that label, and why it is important. This topic has likely been on the minds of a lot of people in the marketing world for a while, but the upcoming … Read on >
I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd. But, I wanted to leave you with something to think about, given new McKinsey … Read on >
As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day. In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >
I’ve written before about how the SHIFT toward sustainability happens because so many not-so-well-recognized men and women are doing their particular part. Driven by personal passion and encouraged by one another, these are the people we need to start to notice. That’s what inspired the commentary I wrote … Read on >
What do oversize homes, energy efficiency and women all have in common? Sustainability implications. That’s why the following three things all came together so pointedly for me: a conversation I had with Suzanne Shelton of Shelton Group Inc., a Wall Street Journal article about how the television show, … Read on >
