The story in the New York Times today about how smaller, independent green cleaning product brands (like Method and Seventh Generation) are doing better than “green” lines of larger brands (like Clorox Green Works) presents … Read on >

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

I’ve been noticing at least a tiny shift in the greater sustainability discussion lately.  There are beginning to be more examples of sustainability-mature companies, organizations and just general business thinking. This is very positive!  Still, because this movement seems to move at glacial speed, it may be worth acknowledging these … Read on >

I’m reading Being Wrong, a fascinating book by Kathryn Schultz, and came across something that seems worth sharing here. She writes that “one of the most defining and dangerous characteristics of certainty” is that “it is toxic to a shift in perspective.”

This seems like a great reminder that some … Read on >

One of the things that so intrigues me about sustainability is the way it forces a hard look in the opposite direction for just about every business topic.  For instance, you’d think “green marketing” would demand an overt or visible approach, but green or sustainable marketing seems to be most … Read on >

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

As part of my master’s thesis on the qualities and traits of sustainability leaders, I, of course, have been studying up.  One thing I’m paying attention to is whether sustainability leadership is really that different from exemplary, pre-sustainability awareness, leadership – and, if so, how.  What strikes me so far … Read on >

A fantastic article by Tom Vanderbilt in the March issue of Outside got me thinking. Vanderbilt tells the story of an “extreme” bike commuter, and along the way raises the topic of the psychology behind how and why cyclists and drivers have became so polarized. If you are like … Read on >

The following first published in the March 2011 issue of The Solutions Journal.

The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally … Read on >

In the category of sustainability “hidden in plain sight,” I spy another example.  According to a New York Times article by Matt Richtel, consumers are found to be holding onto – get this – even their cellphones and TVs(!) a little longer these days.

Do pigs now fly?

Not the last … Read on >