In the category of sustainability “hidden in plain sight,” I spy another example.  According to a New York Times article by Matt Richtel, consumers are found to be holding onto – get this – even their cellphones and TVs(!) a little longer these days.

Do pigs now fly?

Not the last … Read on >

In an October Greenbiz post, I wrote about how “I Spy Today’s Sustainability Leaders,” and mentioned the “Where’s Waldo” children’s books that were popular a while back.  After I wrote that piece,  I just kept thinking about … Read on >

By the time many of us are deep in our business careers, academia can start to feel like a distant, irrelevant memory.  Deep thinking and research are just too rigorous to tap for our basic and immediate decision-making processes.  But, … Read on >

You know its a good day when general consumer trends start to look like a list of sustainability trends.  That’s what I thought when I read through Trendwatching’s recently released 2011 trends overview.  Now, I may be the type who sees evidence of sustainably change everywhere, but don’t you … Read on >

Sometimes the hard sell isn’t nearly as effective as the soft one.  Along those lines, weighing the direct versus indirect approach is a very interesting consideration for influencing sustainability change.  I’ve been mulling this a bit today, so thought I’d put up a quick post (and would love your take!).

The … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >

An observation: a person who is remotely interested in some aspect of sustainability, for personal or work purposes, tends to start to delve deeper and broader into the concept.

When interconnections are exposed, it’s natural to want to follow … Read on >

Is your company having trouble staying on task with sustainability?  Do its leaders get distracted by quarterly numbers and lose sight of the more environmentally and socially responsible programs that were such a good idea a few months ago?  Do … Read on >

Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >

I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >