If you follow me on Twitter,  you could likely tell I was pretty excited about being able to attend the University of Michigan’s (my alma mater!) commencement in early May, where President Obama spoke.  It was an incredible experience, and I left inspired to think differently and to … Read on >

New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters?   What, praytell, are you waiting for?

Some of the Cone numbers that prove … Read on >

Much has been written recently about what makes a “sustainable brand,” which brands can and can’t claim that label, and why it is important.  This topic has likely been on the minds of a lot of people in the marketing world for a while, but the upcoming … Read on >

I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd.  But, I wanted to leave you with something to think about, given new McKinsey … Read on >

I’ve written before about how the SHIFT toward sustainability happens because so many not-so-well-recognized men and women are doing their particular part.  Driven by personal passion and encouraged by one another, these are the people we need to start to notice.  That’s what inspired the commentary I wrote … Read on >

What do oversize homes, energy efficiency and women all have in common?  Sustainability implications.  That’s why the following three things all came together so pointedly for me: a conversation I had with Suzanne Shelton of Shelton Group Inc., a Wall Street Journal article about how the television show, … Read on >

I recently had a conversation with a fellow longtime marketing to women professional on the state of the field. Frustration ruled.  After ten years or so of beating the drum LOUDLY, along with so many other experts/consultants, we both felt like the marketing to women awareness/pursuit still … Read on >

One of my passions these days is providing the sustainability context for seemingly traditional business and management wisdom.  I love the surprise factor – or the dot-connecting aspects.  Though various authors and speakers may not be pitching “green” or “corporate … Read on >

There is more than meets the eye in what we know about how women buy (poetry not intended).  And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.

My argument has always been that marketing to women was … Read on >

So, why did I undertake the exercise of polling my readers/Twitter followers on the question of who the “women at the forefront of sustainability” might be? Because, I’d noticed a gender imbalance in the names of those who have written the majority of the books and articles I’ve come … Read on >