“Unless one makes a conscious effort to engage in dialogue with perspectives that are unfamiliar, disorienting, or even threatening, it is difficult to shed light on that which is partial and unexamined in one’s own understanding.” – Carol Sanford, … Read on >

While in Vermont last week for the final residency of my  Goddard College Master’s Program, I noticed something.  Whether it was in workshops or site visits, the “social” element of sustainability and corporate responsibility was what made those involved … Read on >

One of the reasons I’m so interested in the sustainability movement is that it forces the normally so suspicious and competitive business environment to do a 180.  They have to stop spouting “outside of the box” thinking and actually do … Read on >

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

I’m reading Being Wrong, a fascinating book by Kathryn Schultz, and came across something that seems worth sharing here. She writes that “one of the most defining and dangerous characteristics of certainty” is that “it is toxic to a shift in perspective.”

This seems like a great reminder that some … Read on >

One of the things that so intrigues me about sustainability is the way it forces a hard look in the opposite direction for just about every business topic.  For instance, you’d think “green marketing” would demand an overt or visible approach, but green or sustainable marketing seems to be most … Read on >

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

A fantastic article by Tom Vanderbilt in the March issue of Outside got me thinking. Vanderbilt tells the story of an “extreme” bike commuter, and along the way raises the topic of the psychology behind how and why cyclists and drivers have became so polarized. If you are like … Read on >

In the category of sustainability “hidden in plain sight,” I spy another example.  According to a New York Times article by Matt Richtel, consumers are found to be holding onto – get this – even their cellphones and TVs(!) a little longer these days.

Do pigs now fly?

Not the last … Read on >

In an October Greenbiz post, I wrote about how “I Spy Today’s Sustainability Leaders,” and mentioned the “Where’s Waldo” children’s books that were popular a while back.  After I wrote that piece,  I just kept thinking about … Read on >