Nothing like an article in Psychology Today to put something into perspective.  Some brands charge more for products they can pitch as “for women.” As consumers, women have always sensed this to be the case, but the article’s author, William Poundstone, lays it all out for us – almost … Read on >

As stereotypes and many scientific interpretations of brain gender would have it, there are all sorts of reasons why women are just better at being “social.” We could leave it at that, or… consider other angles.  And, because it has some pretty significant implications for today’s business world, I thought … Read on >

Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes.  As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >

Much has been said and written about the multi-tasking woman.  Our twenty-first century culture almost celebrates her.  How does she do it? Or, should the question be why must she?

The female brain has been found to be better able to process a baby’s cry while also cooking dinner and checking … Read on >

One thing a lot of companies are wondering about now is whether or not the consumer who is being considerably more frugal today will still be that tight with purchases when the economy kicks back in.  I suggest that we WILL see a re-calibration resulting in a permanently changed consumer … Read on >

Much has been written (and tweeted) this past week about a “Top Ten Social Media Speakers” list posted on The Speakers Group (aka TSG) blog.  There are no women on that list.  The criteria by which TSG evaluated the speakers doesn’t seem to be gender-exclusionary from the outset, and … Read on >

Set in our ways and enmeshed in our day-to-day work lives, it can be very difficult to stay on top of larger cultural trends.  My re-energizing trip to San Francisco last week for a building industry conference reminded me of how important it can be to put yourself into, … Read on >

All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >

It’s a human condition as well as a marketer’s condition: we tend to be a little freaked out by blank spaces.  Be they pauses in conversation or copy-less ad inches, it is our instinct as social beings to fill it already (yikes)!  And yet,  the best way to actually invite … Read on >