Learned On...

Of Sustainability and Social Categorization

A fantastic article by Tom Vanderbilt in the March issue of Outside got me thinking. Vanderbilt tells the story of an “extreme” bike commuter, and along the way raises the topic of the psychology behind how and why cyclists and drivers have became so polarized. If you are like … Read on >

Gender and the Sustainable Brain – My Solutions Journal Piece

The following first published in the March 2011 issue of The Solutions Journal.

The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally … Read on >

Sustainability Packaged Effectively

I don’t often post quick links, but this article in the U.K.’s Daily Mail spoke to me of my latest obsession – sustainability hidden in plain sight.  Except this time, it is sustainability packaged in a way that will resonate with a lot of previous naysayers.  If greed and … Read on >

On Maintaining Green Enthusiasm, Part 2

In Part 1, I wrote about a Harris Interactive study that showed consumer enthusiasm for “green” was on the wane.  My suggestion was to not take such findings to mean that the sustainability movement is a lost cause, but instead to use those findings to spur … Read on >

On Maintaining Green Enthusiasm: Part 1

What we should all be learning from recent events, whether that be the Australian floods, the unprecedented 49 state U.S. snow coverage, or the recent shooting tragedy in Arizona, is that the answer to “why” will not come from studying … Read on >

Could Sustainability Finally “De-Gender” Business?

If you were ever knee deep in research about traditional business leadership traits and sustainability leadership, like I am due to my Master’s thesis work, you’d see the very clear connection between the two.  Being a forward or future-oriented thinker, and being able to see issues as interconnected, in a … Read on >

Influencing Sustainable Behavior Change…Indirectly

Sometimes the hard sell isn’t nearly as effective as the soft one.  Along those lines, weighing the direct versus indirect approach is a very interesting consideration for influencing sustainability change.  I’ve been mulling this a bit today, so thought I’d put up a quick post (and would love your take!).

The … Read on >

For Sustainability’s Sake: Change Expectations For Men

So much of what I see being researched and noted in the field of gender and leadership/the workplace these days seems to also apply to the sustainability movement.  And, Lisa Belkin’s recent piece in the New York Times Magazine … Read on >

Sustainability Is More Compelling for Men With Kids

I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >

Business Wisdom: Conflict-Free Gender Balance

“I think we exaggerate the degree to which the sexes are mired in conflict.” – Nicholas D. Kristof

Americans, with help from “the media,” tend to exaggerate problems due to a) tradition – such thinking is embedded in our DNA,  and/or; b) sexy “sound byte-itis” – such thinking makes … Read on >