Learned On...

Studying Up on Women and Sustainable Business

I’m excited to share that I have just launched a regular column on women and sustainable business for the SustainableBusinessForum.  The introductory piece is simply a call to study up on women.  I don’t suggest this solely because women are likely to be a crucial consumer market for your … Read on >

Corporate Sustainability Leadership: Between the Lines

A newly released report from the Weinreb Group on how sustainability reached the C-Suite has been getting much coverage and starting great conversations this week. Of the ten key findings in “The CSO (Chief Sustainability Officer) Back Story,” three, in particular, caught my eye – from … Read on >

Sustainability Thought Leadership: Shift or Show?

Photo by Robert J. Pennington, courtesy RhizomeImages.com

Originally published in The Huffington Post, September 13, 2011

What if your thought leadership got you very little recognition today but contributed to an … Read on >

Empathy Needs A Better Rep In Sustainability

Does empathy have a “touchy/feely” rep, or is it just me?  What I mean is, do we as a culture – and by default – assign empathy a “feminine” or “soft skill” essence?  Our need to nurture sustainability leadership, right now, makes this a very important question.

Before I go further, … Read on >

The Social Ties That Bind Us to Sustainability

While in Vermont last week for the final residency of my  Goddard College Master’s Program, I noticed something.  Whether it was in workshops or site visits, the “social” element of sustainability and corporate responsibility was what made those involved … Read on >

Marketing Sustainability: Invest in the Journey

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

Certainty and the Sustainability Perspective Shift

I’m reading Being Wrong, a fascinating book by Kathryn Schultz, and came across something that seems worth sharing here. She writes that “one of the most defining and dangerous characteristics of certainty” is that “it is toxic to a shift in perspective.”

This seems like a great reminder that some … Read on >

Transparently Reaching Sustainability-Minded Consumers

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

On Making Sustainability/CSR Obsolete

Inspired by “fighting” words from PUMA’s CEO Jochen Zeitz, as published in a recent MarketingWeek piece, there’s been a lot of Twitter talk about whether or not CSR is obsolete.  As Zeitz put it: CSR is an obsolete idea and we cannot delegate responsibility to one department. … Read on >

The People Part of Leadership

As part of my master’s thesis on the qualities and traits of sustainability leaders, I, of course, have been studying up.  One thing I’m paying attention to is whether sustainability leadership is really that different from exemplary, pre-sustainability awareness, leadership – and, if so, how.  What strikes me so far … Read on >