As 2007 ended and “top trends” for 2008 were released by every marketing consultant and his/her brother, I reflected a bit. How far have we come? Has marketing to women, as a field of business study, evolved as quickly as its subject has? Are there any big new trends that … Read on >

I presented to a roomful of amazing people in the philanthropy "business" earlier this week in Cambridge, MA.  A fair number of them were women who had been young during … Read on >

This just in, as reported by Adrienne Fawcett for MediaPost:

- 15 percent of consumers account for 1.5
billion brand impressions per day. The most important influencer is not
a splashy TV spot or a memorable print ad or some kooky blog: It’s your
best friend.

- According to the … Read on >

Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine (reg. required, I think) entitled "Grups." In it, he … Read on >

Though those of us outside of the industry may get the sense that … Read on >

If you really want to understand the women in your market, you are going to have to do more than review … Read on >

Last Wednesday night I attended … Read on >

Remember when soap ads featured dewy, porcelain-skinned beauties?  Well, Dove (owned by Unilever) is now a brand of full-on skin and hair care products as well … Read on >

Midst hurricane-related downpours yesterday in Manhattan, AOL/media networks put on a fun event to launch their appropriately titled “insight series.” They announced the findings of AOL/Roper Public Affairs 2004 … Read on >

A tough nut to crack

(This is an article I wrote which first published September 7, 2004, in mad.co.uk – “the UK’s indispensible resource for news, jobs, information and services for professionals in marketing, media, new media, advertising and design.” It is reprinted here with their permission.)

One of the … Read on >