The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online. As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >
When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture? I ask because I have long been astounded by how “marketing to women” continues to be “new” news. And, now, as I study … Read on >
Feminism has long been hard to define, but the twenty-first century third wave version seems more difficult still to pin down. Yet – and especially for organizations striving for relevance in working with or marketing to women, – it may be more important to understand this wave now. For one … Read on >
Set in our ways and enmeshed in our day-to-day work lives, it can be very difficult to stay on top of larger cultural trends. My re-energizing trip to San Francisco last week for a building industry conference reminded me of how important it can be to put yourself into, … Read on >
One reason marketers should pay attention to the many feminist discussions taking place on- and offline these days (including one of my own) is that it reflects the way women see themselves – and may well influence how they expect you to see them. Barring in-depth research around this … Read on >
1) Bella DePaulo, author of Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After wrote a great piece for HuffingtonPost that busts the marketing myths of single boomers. My favorite one: Peddling Insecurities. As Depaulo puts it: Insecurities … Read on >
Even when it comes to the stereotype of silly, emotional, dying-to-connect-with-women-everywhere women (can you tell I’m being facetious?), there has got to be a saturation point for shopping, diet, sex tips, parenting and “lifestyle” content. Pretty please?
With the number of women-focused magazines, television shows, radio shows, blogs and … Read on >
In my years of monitoring and analyzing marketing’s latest, one thing is for sure: pretty much every market segment is misunderstood and there has, without a doubt, been a study done on it. If you lined them up next to one another, whether men/women, Boomer/Gen Y, mom/single dad, wouldn’t all … Read on >
Count me as one of the 40.5 million women (out of 90 million people) expected to watch the Super Bowl on February 3rd. Where usually I am not … Read on >
