Buzz-worthy ad campaigns have long hinged on music choices. Take, for example, Volkswagen’s use of Nick Drake’s “Pink Moon” a few years back, or more recently, The Gap’s Lenny Kravitz/Sarah Jessica Parker music video style ad to the tune of “Lady.”

A campaign with a well chosen soundtrack like either … Read on >

What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman’s eye.

I know. Enough already about Target and iPod, you say! Still, for those of you interested in the women’s market in particular, the connection between increasing sales with your female customers … Read on >

A tough nut to crack

(This is an article I wrote which first published September 7, 2004, in mad.co.uk – “the UK’s indispensible resource for news, jobs, information and services for professionals in marketing, media, new media, advertising and design.” It is reprinted here with their permission.)

One of the … Read on >

A Tough Nut To Crack, an article I wrote (that is now pasted into this blog, as a Sept. 9 post) on the difficulties of reaching Baby Boom women was just published in the British marketing and advertising industry publication, Mad.co.uk, today. In the piece, I point … Read on >

Isn’t marketing to women just good marketing? Of course. So why are so many companies, and even entire industries, missing the boat?

Perhaps executives aren’t really committed to the women’s market opportunity? Perhaps the whole “women’s thing” is a bit daunting for some reason? Perhaps the company dipped a toe … Read on >

According to the U.S. Department of Health and Human Services Administration on Aging, the life expectancy for women is approaching 80 years. That’s six years longer than men, FYI. Furthermore, in 2001, women accounted for approximately 58% of those age 60 and older and 70% of those 85 and … Read on >

Earlier this year, I traveled to Keystone Resort in Colorado to participate in a two-day women’s snowboarding (and skiing) clinic known as “Betty Fest.” I attended mainly for the purpose of challenging myself and facing my fear of turns that involve steering my body directly down a slope on … Read on >