Learned On...

M2W Conference: Why You Should Go

M2w08_web_button125x1251) I will be there on May 9th, as part of a Glam Media workshop on marketing to women online (I am a contributing editor to their eBrandMarketing blog) – and will … Read on >

Admin Note: Feedblitz Problem

To all of you who have been getting way too many emails from Learned On Women via Feedblitz, I apologize and the problem has been resolved! 

Feedblitz has worked with me to discover what was happening and they figured it out.  If any of you continue to get emails that … Read on >

Don’t Get Caught in The Gender Trap: My Interview in AdWeek

The concept of transparent marketing first presented in my book, Don’t Think Pink, is defined as being guided and inspired by the women you serve.   In most instances, those women are not going to guide or inspire your brand (diet or skincare industries, for example) to exclude men as part … Read on >

ConnectedMarketing Podcasts: Me on Gender Stereotypes and Marketing in the Twenty-First Century

Justin Kirby of ConnectedMarketing recently interviewed me on the trends I see in marketing, the progress – or lack thereof – in gender stereotyping within the field, and why female brain traits (in everyone) deserve a lot of attention in the conceptual age.

The interview is cut into three … Read on >

Marketing to Women Requires a Holistic Approach

The building industry has a lot in common with the other more typically male-dominated industries out there: They’ve got a lot of potential to better serve women, but they get stuck on stereotypes and assumptions AND neglect all the opportunities for using stories… 

CA Builder magazine just published my … Read on >

Women On… Many Topics: “The Learned Take” on SheSpeaks.com

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After blogging about SheSpeaks in late March, I was intrigued to learn more about this active community of discussion among product sampling women.  So, I signed on as … Read on >

Marketing Tips for Jewelry Retailers: Andrea on Video

I had a great time at the American Gem Society’s Conclave in Denver last week – and I had promised to you, my loyal blog readers, a “vision” of me with a right hand ring (which juxtaposes head-on with my Vermont-living, dog-walking, snowboarding lifestyle, doesn’t it?). So, here you … Read on >

Traditional Advertising Still Important: New Research Released

According to a study released by the Retail Advertising and Marketing Association (RAMA) and BIGResearch, traditional advertising still helps get consumers to web sites. Magazine ads came in first as the traditional media that inspired a web site visit, followed by television and newspaper ads.

There are a … Read on >

9 Minds on Marketing: Valentine’s Day Gift for You

You’ve got to love this techno world we live in.  As I sit here in a Vermont blizzard of history-making proportions, unable to leave the house for more than a one block dog walk, I am yet able to give all of you an electronic Valentine’s Day gift.  Today, 800CEORead … Read on >

She Says Yes: Super Bowl/Veronica Mars Proposal

Picture_1I blogged about this twice this past couple of months, because I considered it an interesting marketing to women opportunity with lots of potential. And, it was fun to watch all the search … Read on >