Given the number of business books that publish in any given year (well, before the economy hit the skids, at least), it can get very overwhelming for anyone trying to keep up and perhaps stay on top of new perspectives. But, there’s something you can’t get from an online bookstore … Read on >
Your assignment, should you choose to accept it:
1) Please read this book.
There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >
Here’s an excerpt from the lead article in my latest newsletter, about taking a more journalistic approach to studying and serving consumers:
A few weeks ago I heard Malcolm Gladwell speak to an audience of homebuilding industry CEOs about how people make decisions or judgments. That is also the … Read on >
The Feist show last night in Shelburne, VT. Unbelievable.
Timothy Alex Akimoff of the Missoulian puts it so well, I’ll just let him do the honors:
It might have been interesting to be a fly on the wall the day the brewing industry decided to start marketing beer to women rather than just using them to … Read on >
Instead of writing a book review of Michele Miller and Holly Buchanan’s new book, The Soccer Mom Myth, I decided to interview Michele – who has become a close personal friend over the past few … Read on >
1) Guy Kawasaki’s Alltop single-page aggregation site has just launched a women’s category in addition to its science, green, Macintosh, fashion and other topics – and Learned On Women is there. Alltop is like … Read on >
Harley-Davidson is celebrating International Female Ride Day (May 2) by throwing Garage Parties – women only events where bike mechanics, ergonomics and riding tips will be covered. There is nary a mention of goody bags that include nail polish or hair care products (imagine that). Harley continues to … Read on >
1) I will be there on May 9th, as part of a Glam Media workshop on marketing to women online (I am a contributing editor to their eBrandMarketing blog) – and will … Read on >
