Learned On...

Quote of the Day from a Man Raised in A Post-Feminist World

In response to a New York Times Sunday magazine (Feb. 1) story on single women raising their kids as a group with no husbands around, Marc E. Greene wrote a letter to the editor (Feb. 15).  One thing he wrote seemed to also apply to marketing – and … Read on >

New Learning from The 100 Best Business Books of All Time

Given the number of business books that publish in any given year (well, before the economy hit the skids, at least), it can get very overwhelming for anyone trying to keep up and perhaps stay on top of new perspectives.  But, there’s something you can’t get from an online bookstore … Read on >

Leadership And The Sexes: A Reading Assignment For You

Your assignment, should you choose to accept it:

1) Please read this book.

There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >

Making Marketing More Journalistic

Here’s an excerpt from the lead article in my latest newsletter, about taking a more journalistic approach to studying and serving consumers:

A few weeks ago I heard Malcolm Gladwell speak to an audience of homebuilding industry CEOs about how people make decisions or judgments. That is also the … Read on >

My WSJ Quote On Women As The Leading Indicators for Technology Trends

Here’s a clip from Mary Pilon’s Wall Street Journal “Journal Women” blog post:

“A recent study from Sony Ericsson showed that women in the U.K. spend £391 a year (roughly $773) on electronics. In the U.S., women control more than $50 billion in gadget spending, according to the … Read on >

Moonlight in Vermont

The Feist show last night in Shelburne, VT. Unbelievable.

Betty’s for Beer: Sign Me Up

Timothy Alex Akimoff of the Missoulian puts it so well, I’ll just let him do the honors:

It might have been interesting to be a fly on the wall the day the brewing industry decided to start marketing beer to women rather than just using them to … Read on >

Getting Beyond Soccer Moms

Soccer_mom_myth_coverInstead of writing a book review of Michele Miller and Holly Buchanan’s new book, The Soccer Mom Myth, I decided to interview Michele – who has become a close personal friend over the past few … Read on >

Andrea NewsBytes: Alltop, 800CEOBook Review, and Me on TalkZone

Alltop_125x1251) Guy Kawasaki’s Alltop single-page aggregation site has just launched a women’s category in addition to its science, green, Macintosh, fashion and other topics – and Learned On Women is there. Alltop is like … Read on >

NewsByte: Harley-Davidson Garage Parties Don’t Include Nail Polish

Harley-Davidson is celebrating International Female Ride Day (May 2) by throwing Garage Parties – women only events where bike mechanics, ergonomics and riding tips will be covered.  There is nary a mention of goody bags that include nail polish or hair care products (imagine that).  Harley continues to … Read on >