Blog 2017-06-27T12:59:47+00:00

Influencer Engagement, Part II: It’s About Them

By | September 7th, 2015|Social Media|

As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]

Twitter Beckons, Business Leaders Go Missing

By | August 30th, 2015|Social Media|

The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]

Climate Action Means Business – My Next Step

By | April 11th, 2015|Sustainability & CSR, Sustainability Change Agents|

The fantastic but perhaps little understood thing about social capital building through Twitter is that you truly DO develop what feels like a warm, supportive in-real-life style community – with each member looking out for one another. Like any other community (in churches or schools, for example…), it can then be pretty jarring when an [...]

Why The C-Suite Needs a Chief Sustainability Officer

By | November 18th, 2014|Huffington Post Contribution, Sustainability & CSR|

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It's not clear. A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief [...]