Twitter Beckons, Business Leaders Go Missing

The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to […]


Climate Action Means Business – My Next Step

The fantastic but perhaps little understood thing about social capital building through Twitter is that you truly DO develop what feels like a warm, supportive in-real-life style community – with each member looking out for one another. Like any other community (in churches or schools, for example…), it can then be pretty jarring when an […]


Why The C-Suite Needs a Chief Sustainability Officer

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It’s not clear. A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief […]