Global climate action momentum has recently shifted from the federal government level to the more local - city, state and region - level. With that in mind, the data mapping team at Onalytica and I chose to study the power and potential of Twitter influencer engagement around the #Cities4Climate tag, specifically. Our goal: to discover the opportunities [...]
Sometimes a kick in the gut really IS what we need. While the U.S. election earlier this month rocked the globe on many levels, what struck me most was how a certain unnamed person single-handedly used Twitter to garner so much public attention. Alternatively, it may be our own inattention to the leadership power of that particular [...]
Focus in on using your Twitter handle to engage around a single conference session. I predict that that effort alone will persuade you to make strategic Twitter use a bigger part of your leadership development pursuits in 2017.
Thanks to a couple of short business/personal trips to gorgeous places in the Pacific Northwest (home region pride!), I had the opportunity to have informal conversations with a few seasoned clean tech impact investors. After each of those interactions, I found myself wishing more of these folks were on Twitter. Why would I care? Because [...]
Think small. Act locally. Start at home. These phrases may not seem to reflect as “grand” a climate solution as the world clearly needs, but bear with me. Some of today’s most influential climate leaders are, in fact, focusing on their closer-to-home work. So, it’s worth understanding why this may be. A recent conversation I [...]
In today’s “crazy busy” world, mindfulness means paying attention to the thinking and “being” space you need to be the best leader possible. It’s up to YOU to make that space. This applies to your social media presence too. As a mindful leader, you need to be intentional about where you contribute and how engaged [...]
One of the more challenging things for business leaders to understand about social media is how much it is about sharing “love.” When I bring it up with clients, I usually need to pause for the “wait… what?” response. The general concept may demand an extra mindset shift for those in the business-to-business (B2B) world. [...]
I’m irritated. This past weekend, I had yet another conversation with an incredibly smart and talented woman, seriously lauded in her own professional right, whose supposedly innovative employer would prefer she not burn her light too brightly. As in — the company does not support her getting recognition for her incredible expertise via her personal Twitter account, [...]
Committing to Twitter around just one short, strategic period of time – a beta test’s worth – will help you see its incredible value for listening, learning and better leading.
No matter the anecdotal activity or range of social media conversations, the move to sustainability-integrated leadership and toward a fresh perspective on gender balance is happening much, much, MUCH too slowly. Given climate change and the state of our natural resources right now, what the next generation of leaders will face is almost incomprehensible. Does the fact that your children and grandchildren will either be leading those businesses or living in a world where those leaders are making such crucial decisions provide enough reason to give this all more thought? I say yes. When dots connect, they connect.
As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]