Think small. Act locally. Start at home. These phrases may not seem to reflect as “grand” a climate solution as the world clearly needs, but bear with me. Some of today’s most influential climate leaders are, in fact, focusing on their closer-to-home work. So, it’s worth understanding why this may be. A recent conversation I […]
In today’s “crazy busy” world, mindfulness means paying attention to the thinking and “being” space you need to be the best leader possible. It’s up to YOU to make that space. This applies to your social media presence too. As a mindful leader, you need to be intentional about where you contribute and how engaged […]
One of the more challenging things for business leaders to understand about social media is how much it is about sharing “love.” When I bring it up with clients, I usually need to pause for the “wait… what?” response. The general concept may demand an extra mindset shift for those in the business-to-business (B2B) world. […]
I’m irritated. This past weekend, I had yet another conversation with an incredibly smart and talented woman, seriously lauded in her own professional right, whose supposedly innovative employer would prefer she not burn her light too brightly. As in — the company does not support her getting recognition for her incredible expertise via her personal Twitter account, […]
Committing to Twitter around just one short, strategic period of time – a beta test’s worth – will help you see its incredible value for listening, learning and better leading.
Andrea Learned on how developing an accessible leadership style may be a key step for organizational transformation through collaboration.
No matter the anecdotal activity or range of social media conversations, the move to sustainability-integrated leadership and toward a fresh perspective on gender balance is happening much, much, MUCH too slowly. Given climate change and the state of our natural resources right now, what the next generation of leaders will face is almost incomprehensible. Does […]
As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers – changes the expectation. Far […]
In my work coaching clients on how (and why) to use social media, I’ve found an interesting tendency: While people seem fairly confident they have industry wisdom to share, and believe they have insight to contribute to the existing conversation, the idea of developing their own “thought leadership” seems uncomfortable. As has often been […]
The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to […]