Committing to Twitter around just one short, strategic period of time – a beta test’s worth – will help you see its incredible value for listening, learning and better leading.
Andrea Learned on how developing an accessible leadership style may be a key step for organizational transformation through collaboration.
No matter the anecdotal activity or range of social media conversations, the move to sustainability-integrated leadership and toward a fresh perspective on gender balance is happening much, much, MUCH too slowly. Given climate change and the state of our natural resources right now, what the next generation of leaders will face is almost incomprehensible. Does […]
As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers – changes the expectation. Far […]
In my work coaching clients on how (and why) to use social media, I’ve found an interesting tendency: While people seem fairly confident they have industry wisdom to share, and believe they have insight to contribute to the existing conversation, the idea of developing their own “thought leadership” seems uncomfortable. As has often been […]
The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to […]
The fantastic but perhaps little understood thing about social capital building through Twitter is that you truly DO develop what feels like a warm, supportive in-real-life style community – with each member looking out for one another. Like any other community (in churches or schools, for example…), it can then be pretty jarring when an […]
How often do you hear a leader described in the media as a “good listener?” Not often. That may be because, both in theory and by tradition, descriptions of leadership still tend to focus more on the output (decisive! charismatic!) than the input. But, the best leadership in practice today gets noted for its calibration […]
What drives you? This question emerges at key transition points in most career journeys. When that gets nailed down, the world opens up – and a person’s potential impact as a change agent is likely to explode. So, what has made the difference and brought an ever-increasing sense of purpose to my own work? The […]
By the time “trends” get mentioned in the new year forecast blog posts, they can be little more “old” than “news.” Though forward motion is always worth celebrating, change usually happens more slowly. Take, for example, the call for more transparency in business leadership. While today’s startups are more likely to intentionally bake this into […]