About Andrea Learned

I'm a gender, consumer behavior and sustainable business expert and writer, who works as the Sr. Social Media Strategist for Pyramid Communications. I co-authored a book on marketing to women, "Don't Think Pink" (2004), and am passionate about helping encourage companies that are heading toward more sustainable practices better reach their customers around that topic.

Twitter Beckons, Business Leaders Go Missing

By | August 30th, 2015|Social Media|

The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]

Climate Action Means Business – My Next Step

By | April 11th, 2015|Sustainability & CSR, Sustainability Change Agents|

The fantastic but perhaps little understood thing about social capital building through Twitter is that you truly DO develop what feels like a warm, supportive in-real-life style community – with each member looking out for one another. Like any other community (in churches or schools, for example…), it can then be pretty jarring when an [...]

Why The C-Suite Needs a Chief Sustainability Officer

By | November 18th, 2014|Huffington Post Contribution, Sustainability & CSR|

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It's not clear. A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief [...]