I am an independent consultant who helps business executives and startup entrepreneurs develop authentic thought leadership and thriving digital platforms. With a personal passion for sustainability and climate action, my goal is to use my expertise to expand the “footprint” or archive from which future generations of leaders can learn.
Among the things I help clients learn:
- how to strategically develop a written voice
- how to use social media presence to leverage conference panels/keynotes
- what and how to contribute to online conversations as a leading industry expert
- how to most strategically engage with other influencers in your field
- how a steady social media practice can make a huge difference
- how to make all of the above more professionally rewarding
Whether it’s my background in marketing to women or my now ten years of focus on sustainability and leadership, the thread that runs through my career is this: guiding others in how to build meaningful, human scale connections that grow business and amplify their cause or industry wisdom.
If you are not quite ready to discuss a project, but could use a bit of quick strategic thought leadership guidance, feel free to use the Clarity app to schedule a call with me. Clients have found it to be a simple way to get immediate questions answered or gain insight, while also getting a sense for whether my expertise would be a fit in the longer term.
I enjoyed an early career in writing and consulting on marketing to women – during which time I also co-authored Don’t Think Pink. This then led to my taking a deeper look at who leads in business, and how they tell their story and build their networks. All of which collided (in a good way) with my personal passion for sustainability, and now, climate action.
In 2011, I wrote my Master’s thesis (Goddard College, Sustainable Business & Communities program) on the leadership traits of successful corporate sustainability executives. Along the way, and driven by my desire to share more of what I was learning, I developed an expertise in using social media for influencer engagement. Today, the ability to significantly and collectively amplify innovative ideas or world-changing messages drives my work as both a writer and consultant.
Andrea, On Video, On Twitter & Leadership
Here’s a quick video of me sharing my views on the power in developing thought leadership through social media engagement:
Client and colleague comments include:
“Our work with with Andrea Learned on the 2016 Climate Leadership Conference in Seattle helped make the conference a huge hit on social media. Her expertise and vast network made even a small, event-driven project like this an extremely worthwhile investment for the Center for Climate and Energy Solutions.” – Marty Niland, Communications Manager, C2ES
“Social whisperer. That’s the simplest way to describe how effective Andrea is at tying social engagement to broader business goals with positive results. She goes the extra mile to make connections your business doesn’t know it needs, especially in corporate social responsibility.” – Jocelyn Milici Ceder, Senior Content Strategist, Brown Paper Tickets
“Andrea has an intuitive understanding of how to strategically leverage social media to effectively engage customers, employees, and other stakeholders.” – Hugh Byrne, Sr. Vice President, GreenBiz Group
Additional Backstory Links
- A November 2011 profile of me: TheAtlantic.com.
- My March 2011 piece: Gender and the Sustainable Brain: Solutions Journal (March 2011):
- My 2004 book: Don’t Think Pink: What Really Makes Women Buy – And How To Increase Your Share Of This Crucial Market (AMACOM)
- My HuffingtonPost.com archives.