I’m a writer and social strategist by way of marketing to women and sustainable business. The thread that has run through my 25+ year career has been building connections in meaningful and human scale ways.
How does my much loved, post-college job managing a fine furniture studio connect to my social focus today? No matter the frame, it has always been about seeing behind the task at hand, and looking beyond the next quarter, to connect people and projects in ways that move the big ideas forward. When strange bedfellows get together to change their industry or the world, I am in heaven.
Between fine furniture and my current life in the social sphere, I’ve enjoyed a career in writing and consulting on marketing to women that led to a deeper look at organizational leadership and then collided (in a good way) with my personal passion for sustainability. From there I wrote a Master’s thesis on what makes for good corporate sustainability leadership, and that’s when I jumped into social networking with both feet. Connecting and discovering how social engagement can so significantly amplify ideas and messages – and forward movement scale change – is what drives my work as both a writer and social engagement consultant.
As of April 2015, I am taking a year to serve as social media strategist with the We Mean Business Coalition – with the goal of supporting BOLD corporate climate action leading up to (and through) the Paris COP21 talks.
Previously, I worked with business leaders in a professional development capacity – as a strategic coach for building thought leadership in the B2B space. I brought to that work my extensive network and understanding of the sustainability/CSR and women’s leadership communities.
Here’s a quick video of me, on the power I see in developing thought leadership through social media (especially Twitter) engagement:
A few of my client and colleague comments include:
“Andrea is truly an expert in this domain, is highly connected to the CSR/Sustainability field and is a creative problem solver.” – Nicole Trimble, former Sr. Director of Corporate Responsibility at Outerwall
“Andrea has an intuitive understanding of how to strategically leverage social media to effectively engage customers, employees, and other stakeholders.” – Hugh Byrne, Sr. Vice President, GreenBiz Group
A bit of background on my career and research:
- A November 2011 profile of me: TheAtlantic.com.
- My March 2011 piece: Gender and the Sustainable Brain: Solutions Journal (March 2011):
- My 2004 book: Don’t Think Pink: What Really Makes Women Buy – And How To Increase Your Share Of This Crucial Market (AMACOM)
- My HuffingtonPost.com archives.