Sustainability is moving into new territories, with new leaders and leadership styles emerging.

Across all industries, we now see many leading organisations stepping forward and placing sustainability truly at the core of their leadership.  At the same time, the use of social media is increasingly being used as a powerful tool for engaging, learning and sharing for collective sustainability leadership and organisational development.

Whether through corporate accounts or personal accounts tied to corporations, social media has the power to provide role models who are willing to share their experience and wisdom with others – through content creation (articles, blog posts) and content curation (sharing of key research or important discussions happening in a variety of places online).

The development of this sustainability leadership, amplified through social media is to be celebrated and shared broadly to impact the biggest picture we are all so passionate about – a sustainable future.

That’s why we, Andrea Learned and Martin Brown, have decided to come together, collaborate, and to co-host something we’ll call #sustldrconv (Sustainability Leadership Conversation). Our intention is to develop a sustained (pun could not be avoided!) and fluid conversation on just this topic.

Ideally, this will develop into a programme of Twitter conversations (and move into other networks) all toward understanding the issues facing sustainability leadership and how to use social media to learn and grow as quickly and solidly as possible.

We hope that our independent backgrounds and solid sustainability social networks will ensure a thoughtful and fun transfer of sustainability learning across sectors – and indeed transatlantic collaboration across ‘the pond’ and beyond.

The built environment, perhaps more than any other field/industry/category has huge influence on sustainability, and cannot be considered in isolation.  Every corporation, NGO, private and public sector organization operates within it.  What happens in the built environment has huge implications for all.

#SustLdrConv will kick off (July 30 at 12 noon PT, 3 pm ET, 8 pm BST) with a tweetchat, with examples of such partnerships, ideas or powerful new ones  and exploring the questions: So just what is sustainable leadership? Are we ready to partner with built environment organisations to co-create a sustainable future?

*New* #SustLdrConv now has a dedicated page on TWUBS to make following and contributing to the conversations so much easier.

#SustLdrConv will, in the future develop beyond tweetchats, and include interviews, case studies, learning material and coaching.  The intention will be to continue these conversations across and outside social media boundaries.

#SustLdrConv is about how companies and people, those already on the journey and those still under the radar, are gathering experience and wisdom that we can all learn from.

#SustLdrConv will enable the transfer of innovative leadership

#SustLdrConv will support leaders in using social media for effective business engagement and future co-creation.

Background Reading:

A Low Carbon Diet For Construction Boards

Why the Sustainability Leadership Pipeline Begins with Women 

Andrea, (@AndreaLearned) based in Seattle USA, is an author and communications strategist with a deep background in marketing to women (her book: Don’t Think Pink), but an even deeper passion for forwarding sustainability thought leadership.

She leverages social media to build “face to face” relationships between and among the field’s big thinkers – nurturing partnerships, developing content and spreading sustainability wisdom through every channel. Andrea’s personal interest in the built environment arises from her belief that it is the one unifying topic from which almost any business can see the case for sustainability.

Martin, (@fairsnape) based In Lancashire UK, is a business improvement advocate and consultant, founder of Fairsnape. As a built environment strategist he is committed to enabling success within and across organisations with a focus on sustainability, collaboration and social media. He is a Living Building Challenge Ambassador and partner with Green Vision, facilitating web-enabled events and #GVisChat tweet-chats for a green built environment.

(This blogpost  also appears on Martin’s blog and elsewhere)

One Comment

  1. Martha Johnson November 6, 2013 at 9:01 am

    The nice thing about social media, is that it can give you good social feedback. It’s a huge test market. When people respond on line, you know you’ve intrigued them in some way by something you said/think. In other settings, that is less easy to calibrate and muse over accurately and then build upon.

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