Comments on: Leveraging “Social Proof” for Sustainability

By: Golden Arches and “Social Proof” « Daniel G. Alcorn – Business Funding and Customer Retention

Thu, 27 May 2010 16:56:47 +0000

[...] So what does this to mean to you and your business? By publicly displaying the number of hamburgers sold or customers served, McDonald’s was applying the Rule of Social Proof. [...]

By: Simoleon Sense » Blog Archive » Leveraging “Social Proof” for Sustainability

Thu, 25 Mar 2010 00:49:19 +0000

[...] Click Here To Read: Leveraging “Social Proof” for Sustainability [...]

By: Lawrence Heim

Lawrence Heim — Wed, 10 Mar 2010 22:02:48 +0000

Oops - here is the link. http://elmconsultinggroup.wordpress.com

By: Lawrence Heim

Lawrence Heim — Wed, 10 Mar 2010 22:01:38 +0000

There is a new way to monitor the myriad of internet social networks out there to obtain unsolicited, unfiltered, unbiased and real-time public (ie.,consumer) sentiment about corporate sustainability programs. Check out the link to read about it.

By: Winooski

Winooski — Wed, 10 Mar 2010 02:59:08 +0000

Right on.

Step 1: Make a movie about sustainability with Meryl Streep as the lead… [;-)]

By: AndreaLearned

AndreaLearned — Wed, 10 Mar 2010 02:06:04 +0000

“Social proof” has been very effective commercially, for sure. I haven't seen that movie yet, but I can imagine. All I might hope is that we'd all start getting really good at leveraging social proof for sustainability AS effectively.

By: Winooski

Winooski — Wed, 10 Mar 2010 00:05:54 +0000

What do you think about the way social proof selling seems to work in big-league media?

For example, last weekend I saw “It's Complicated”, and I was struck by what appeared to be blatant, aspirational, consumerist messaging re the lead's lifestyle, house, interior design, etc. It was as if the movie were yelling, “Wanna be like this rich lady? She lives HERE, and she eats THIS, and she drives THIS, and…”

Maybe I'm just too sensitized to overt consumerist messaging, but now it seems like a variant of social proof marketing at work. Whaddaya think?