What “Green Moms” Expect from Brands: Purse Strings Radio Interview
Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:
- A woman’s awareness of her own journey toward sustainable or “green” living, and how she allows for a brand to take steps toward sustainability rather than expecting absolute green perfection overnight.
- Even the toughest critics or greenest mom bloggers remain open minded and see the greater good in what Walmart and Clorox are doing with their corporate and brand steps toward sustainability.
- There can be huge differences in brand perception versus reality on the sustainability front. Some brands spend big bucks for mass market ad campaigns but may not really be doing all that much, and other brands can’t afford the big campaigns but are really integrating sustainability throughout their business. Effectively communicating your brand’s sustainable development along the way may be the biggest opportunity out there!
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At the root of it all, the results of our study made it clear that it is worth the time for a sustainably-oriented brand to get to know – and gain the trust of – green mom bloggers.
