Comments on: Do Women Have “Social” Advantage? http://learnedon.com/2009/11/women-social-advantage/ Learned On | gender, consumer behavior and sustainability Tue, 31 Aug 2010 00:39:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Liane Sebastian http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-2005 Liane Sebastian Mon, 07 Dec 2009 01:37:00 +0000 http://learnedonwomen.com/?p=3506#comment-2005 Being more social and being adept at social media are two very different things. It may be men are better at the latter and women better at the former. Or maybe women are good at both. I've read several studies that discuss how the sexes do think differently. If women think in spirals, then being together with other people may stimulate this process more than online participation which tends to be more linear. It is simplistic to say that men think more with their left brain and women more with the right. I know men that are far more social than any women, and I know many women (myself included) that enjoys being with her sketchpad more than being with (most) people. It isn't which side of the brain gets exercise, it is the process of the thinking itself that adds such spice to the art, craft, and science of communication. Liane Sebastian, www.wisdomofwork.wordpress.com Being more social and being adept at social media are two very different things. It may be men are better at the latter and women better at the former. Or maybe women are good at both. I’ve read several studies that discuss how the sexes do think differently. If women think in spirals, then being together with other people may stimulate this process more than online participation which tends to be more linear. It is simplistic to say that men think more with their left brain and women more with the right. I know men that are far more social than any women, and I know many women (myself included) that enjoys being with her sketchpad more than being with (most) people. It isn’t which side of the brain gets exercise, it is the process of the thinking itself that adds such spice to the art, craft, and science of communication. Liane Sebastian, http://www.wisdomofwork.wordpress.com

]]> By: Andrea Learned http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-1993 Andrea Learned Sat, 28 Nov 2009 19:51:41 +0000 http://learnedonwomen.com/?p=3506#comment-1993 The idea is that if you serve the right-brain traits you WILL hit the target for "the purse," but also potentially find new customers who may or may not carry one. The idea is that if you serve the right-brain traits you WILL hit the target for “the purse,” but also potentially find new customers who may or may not carry one.

]]> By: Bob Foster http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-1991 Bob Foster Fri, 27 Nov 2009 23:53:01 +0000 http://learnedonwomen.com/?p=3506#comment-1991 Fascinating post Andrea--I liked this part: “…it is short-sighted to assume that your product serves solely “women” rather than a broader market of humans who happen to be using their more feminine brain traits.” However, when developing a product, don’t we want to be able to sell the most product for the most money, and therefore try to serve the market that “buys” the most? In this regard, Fara Warner, author of the book, “The Power of the Purse,” tells us that "women" make 80% of all buying decisions, and also control $7 trillion in buying power. Therefore, when developing product strategy, should one be more concerned with right-brain vs. left brain, or the “Power of the Purse?” Fascinating post Andrea–I liked this part:

“…it is short-sighted to assume that your product serves solely “women” rather than a broader market of humans who happen to be using their more feminine brain traits.”

However, when developing a product, don’t we want to be able to sell the most product for the most money, and therefore try to serve the market that “buys” the most? In this regard, Fara Warner, author of the book, “The Power of the Purse,” tells us that “women” make 80% of all buying decisions, and also control $7 trillion in buying power.

Therefore, when developing product strategy, should one be more concerned with right-brain vs. left brain, or the “Power of the Purse?”

]]> By: Wednesday Links? « 800 CEO Read Blog http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-1989 Wednesday Links? « 800 CEO Read Blog Wed, 25 Nov 2009 23:07:16 +0000 http://learnedonwomen.com/?p=3506#comment-1989 [...] ◊ Don’t Think Pink author and friend of the company Andrea Learned asks “Do Women Have ‘Social’ Advantage?” [...] [...] ◊ Don’t Think Pink author and friend of the company Andrea Learned asks “Do Women Have ‘Social’ Advantage?” [...]

]]> By: Liz Scherer http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-1986 Liz Scherer Tue, 24 Nov 2009 16:39:40 +0000 http://learnedonwomen.com/?p=3506#comment-1986 Interesting point Andrea - I think that it's time that social marketers delve deeper into the psychology of social behavior and what drives purchasing decisions, as opposed to sticking with old paradigms of gender-based decisions. Thanks for a great post. Interesting point Andrea – I think that it’s time that social marketers delve deeper into the psychology of social behavior and what drives purchasing decisions, as opposed to sticking with old paradigms of gender-based decisions. Thanks for a great post.

]]> By: Andrea Learned http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-1985 Andrea Learned Tue, 24 Nov 2009 15:53:02 +0000 http://learnedonwomen.com/?p=3506#comment-1985 Very interesting, Rich. To me Apple has long been a great example of marketing "transparently" to women. Or, in keeping with this post - a great example of appealing to the right brain traits in everybody. Their campaigns seem to understand how to spark conversation and engage people, but they also seem to allow their customers to connect with one another around their brand (as opposed to Apple being completely front and center, controlling/guiding any conversations per se.. as a Facebook effort might). I will check out that link you included on the Droid/Apple comparison. Thanks! Very interesting, Rich. To me Apple has long been a great example of marketing “transparently” to women. Or, in keeping with this post – a great example of appealing to the right brain traits in everybody. Their campaigns seem to understand how to spark conversation and engage people, but they also seem to allow their customers to connect with one another around their brand (as opposed to Apple being completely front and center, controlling/guiding any conversations per se.. as a Facebook effort might). I will check out that link you included on the Droid/Apple comparison. Thanks!

]]> By: Rich Nadworny http://learnedon.com/2009/11/women-social-advantage/comment-page-1/#comment-1984 Rich Nadworny Tue, 24 Nov 2009 15:39:53 +0000 http://learnedonwomen.com/?p=3506#comment-1984 Andrea, great post. It's making me think of what's going on between Apple and Google. The Droid is being launched as definitely "Male" vs. how Apple positions itself (see http://news.cnet.com/8301-17852_3-10390635-71.html for more). Interestingly enough, Apple isn't a "social business" as we're using the term now, as they're letting customers generate the social content and network. That's seems to me to be a smarter way of looking at marketing rather than artificially creating Brand Facebook Fan pages. Andrea, great post.

It’s making me think of what’s going on between Apple and Google. The Droid is being launched as definitely “Male” vs. how Apple positions itself (see http://news.cnet.com/8301-17852_3-10390635-71.html for more).

Interestingly enough, Apple isn’t a “social business” as we’re using the term now, as they’re letting customers generate the social content and network. That’s seems to me to be a smarter way of looking at marketing rather than artificially creating Brand Facebook Fan pages.

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