VPR Commentary: The Journey Matters
My August 18th commentary derives from a July newsletter article I wrote on reaching women along their journeying paths – step by step. After I wrote that piece, I came across a T.S. Eliot quote that made me consider that idea from a broader, beyond marketing, perspective: “The journey not the arrival matters.”
I concluded my commentary with this thought:
Everyone knows significant change takes time, but if we walk side by side and encourage one another on this path to sustainable living, the journey itself will change us.
