Toward A Women-Guided, But Gender Neutral Marketing Approach
Part of my personal mission in marketing to women is to be able to, finally, take gender out of it. I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more guided by their right brains as they make purchase decisions. ( If you master marketing to women, you will quite simply master marketing that reaches everyone.)
In my recent interview on Purse Strings Radio, I talk about why more brands shoud be moving away from visibly “pink” campaigns toward marketing to women under-the-radar in order to appeal to a 21st Century gender-converging marketplace. Listen to my conversation with Purse Strings host, Maria Reitan, to learn more about why I feel this way and how brands can use their marketing to women savvy to reach a more gender neutral consumer.
