NYT Blog & MP Daily Fix: Marketing to Women, Della Style
I’m quoted in Jenna Wortham’s New York Times blog post, on the Dell/Della brand’s marketing to women efforts. A snippet of my take:
Finding the right approach for gender-specific marketing can be really tricky. Some brands go too far with the girlie stuff, and that’s when they start getting into trouble.
If you are interested in more on this topic, my post for MarketingProfs DailyFix blog just posted as well. Plus, there is a lot of continuing discussion on Twitter. (I can be found there as: @AndreaLearned).
