Will Coke Maintain Innocent’s Innocence?
Just a quick news byte as a follow up to my blog post from late 2004 (wow, I’ve been doing this that long?) on the Innocent smoothie drink brand. I loved it then for its humanizing approach. Can/will its new owner, Coke, maintain that “social focus?” Read Aaron O. Patrick and Valeria Bauerlein’s Wall Street Journal piece for more.
