Andrea’s Radio Interview On Marketing to Women and Values-Based Consumers
My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you, you can always go back and listen to the podcast version later to hear my take on marketing to women today, gender trends, values-based consumers and oh-so much more.
[Editorial note: As of 4/20, the podcast is up and I've gotten great feedback. The interviewer did a particularly good job guiding me to share my marketing to women journey: from co-authoring Don't Think Pink in 2004 and starting this blog, to my more recent research for "Beware The Gender Trap" into how men are starting to buy using their more "feminine" brain traits.]
