http://learnedon.com/2009/02/customer-advisory-boards-women/ Learned On | gender, consumer behavior and sustainability Mon, 16 Apr 2012 05:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://learnedon.com/2009/02/customer-advisory-boards-women/comment-page-1/#comment-1198 Andrea Learned Mon, 09 Feb 2009 23:07:38 +0000 http://learnedonwomen.com/?p=2113#comment-1198 That "speaking in their voice" thing is so simple/obvious, it gets overlooked. I know that I respond much more when the industry "lingo" is lessened and marketing copy is written in language that sounds like something I might actually say. If any brand marketer asked me... they'd know! Thanks for the comment, Jan. That “speaking in their voice” thing is so simple/obvious, it gets overlooked. I know that I respond much more when the industry “lingo” is lessened and marketing copy is written in language that sounds like something I might actually say. If any brand marketer asked me… they’d know! Thanks for the comment, Jan.

]]> http://learnedon.com/2009/02/customer-advisory-boards-women/comment-page-1/#comment-1194 Jan O'Daniel Mon, 09 Feb 2009 22:08:22 +0000 http://learnedonwomen.com/?p=2113#comment-1194 Great post. I just wanted to add that in my experience as a copywriter, the nuggets mined from CABs are golden as far as creating great copy goes. Leveraging what consumers are saying -- and speaking in their voice -- is such a simple, but underutilized, technique for creating consumer-friendly copy that promotes conversation, engagement and customer loyalty. Great post. I just wanted to add that in my experience as a copywriter, the nuggets mined from CABs are golden as far as creating great copy goes. Leveraging what consumers are saying — and speaking in their voice — is such a simple, but underutilized, technique for creating consumer-friendly copy that promotes conversation, engagement and customer loyalty.

]]>