Women Important Electronics Consumers? Do Tell.
“Women control gadget buying.” Why is this shocking, again?
A Gizmodo blog post about a panel discussion on the female consumer’s buying power at the annual January CES (Consumer Electronics Show) quotes the same, or very similar, numbers (citing a Sex and Electronics article) we’ve heard come out of the show for a few years now:
“Women buy 57% of consumer electronics (to the tune of about $80B), but influence 90% of all CE purchases.”
Did this writer not attend past shows? Did anyone that did attend those shows actually listen and learn from all the great information that was presented about women as electronics consumers? This is old news.
What got my attention, however, was the last sentence of the post by Brian Lam:
Their list of how to improve gadgets for women are incidentally not all that different from a list of improvements that all gadget makers need to adhere by, regardless of the stereotypical sex their marketing team is targeting in sales.
Take gender out of it and today’s tough customers want the same things. Those without the Y chromosome may just lead the charge.
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