Comments on: Insights You Can Use: The Demanding Wine Consumer http://learnedon.com/2009/01/insights-demanding-wine-consumer/ Learned On | gender, consumer behavior and sustainability Sat, 07 Jan 2012 00:05:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrea http://learnedon.com/2009/01/insights-demanding-wine-consumer/comment-page-1/#comment-870 Andrea Wed, 14 Jan 2009 19:10:59 +0000 http://learnedonwomen.com/?p=1953#comment-870 Maybe this new research on how Americans are drinking more wine will inspire restaurants/winesellers to "get on it"...? http://www.detnews.com/apps/pbcs.dll/article?AID=/20090114/BIZ/901140378/1001/BIZ Maybe this new research on how Americans are drinking more wine will inspire restaurants/winesellers to “get on it”…?

http://www.detnews.com/apps/pbcs.dll/article?AID=/20090114/BIZ/901140378/1001/BIZ

]]> By: Julie Brosterman http://learnedon.com/2009/01/insights-demanding-wine-consumer/comment-page-1/#comment-868 Julie Brosterman Wed, 14 Jan 2009 18:48:52 +0000 http://learnedonwomen.com/?p=1953#comment-868 The most surprising thing about all of the information that was gathered is that while the wine industry is extremely interested in attracting and securing a loyal relationship from the female consumer, very little has been done to change old habits in restaurants. This seems to be an overwhelming trend in most industries where listening to the consumer isn't translating to day-to-day practices. To me, in this market, ANY consumer, male or female who wants to spend their hard earned money should be treated like royalty - or earning their loyalty will be harder than catching a wave. To read our story on the survey, please go to http://tiny.cc/JBuKR. The most surprising thing about all of the information that was gathered is that while the wine industry is extremely interested in attracting and securing a loyal relationship from the female consumer, very little has been done to change old habits in restaurants. This seems to be an overwhelming trend in most industries where listening to the consumer isn’t translating to day-to-day practices.

To me, in this market, ANY consumer, male or female who wants to spend their hard earned money should be treated like royalty – or earning their loyalty will be harder than catching a wave.

To read our story on the survey, please go to http://tiny.cc/JBuKR.

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