Comments on: Saturn: A “Woman’s Way” Business Model Before Its Time http://learnedon.com/2008/12/saturn-womans-way-before-time/ Learned On | gender, consumer behavior and sustainability Tue, 31 Aug 2010 00:39:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andrea http://learnedon.com/2008/12/saturn-womans-way-before-time/comment-page-1/#comment-688 Andrea Fri, 05 Dec 2008 16:49:09 +0000 http://learnedonwomen.com/?p=1754#comment-688 Tim Manners recent post on the rise/fall and scapegoating of Saturn: http://www.timmanners.com/saturn-v-uranus Tim Manners recent post on the rise/fall and scapegoating of Saturn: http://www.timmanners.com/saturn-v-uranus

]]> By: Andrea Learned http://learnedon.com/2008/12/saturn-womans-way-before-time/comment-page-1/#comment-685 Andrea Learned Thu, 04 Dec 2008 19:51:30 +0000 http://learnedonwomen.com/?p=1754#comment-685 A comment from my dad who remembers that initial Saturn launch too: "Andrea, one of the things implicit in the Saturn way, or maybe even explicit, was getting and using feedback from customers. I really go for that. It is very frustrating to hear of manufacturers wondering what went wrong when they weren't in the habit of either asking and listening to their customers what went wrong or what went right, or what could be better or different. They have way too long felt they knew what was best for their clientele." A comment from my dad who remembers that initial Saturn launch too:

“Andrea, one of the things implicit in the Saturn way, or maybe even explicit, was getting and using feedback from customers. I really go for that. It is very frustrating to hear of manufacturers wondering what went wrong when they weren’t in the habit of either asking and listening to their customers what went wrong or what went right, or what could be better or different. They have way too long felt they knew what was best for their clientele.”

]]> By: Jody DeVere http://learnedon.com/2008/12/saturn-womans-way-before-time/comment-page-1/#comment-684 Jody DeVere Thu, 04 Dec 2008 19:07:17 +0000 http://learnedonwomen.com/?p=1754#comment-684 Yes Saturn is headed up by a woman General Manager at GM, Jill Lajdziak, was at one time favored brand by women with no haggle pricing at all Saturn Dealerships and great customer service. Saturn had eked out a comfortable spot in the cutthroat world of auto sales by taking the high road and listening to the customer. At Saturn, “a customer is guaranteed more than a good car, but a good car-buying experience.” At AskPatty.com we train dealerships to provide this no haggle great overall experience to women car buyers in all brands. Now that the auto makers and dealerships struggle in survival mode, perhaps it is time to change and really meet the needs of WOMEN who are the MAJORITY car buyer and serve up the car buying experience exactly the way we want - No Hassle. Wouldn't that be refreshing? Jody DeVere CEO/President - Ask Patty, Inc. www.askpatty.com www.carblabber.com www.certifiedfermalefriendly.com Yes Saturn is headed up by a woman General Manager at GM, Jill Lajdziak, was at one time favored brand by women with no haggle pricing at all Saturn Dealerships and great customer service.

Saturn had eked out a comfortable spot in the cutthroat world of auto sales by taking the high road and listening to the customer. At Saturn, “a customer is guaranteed more than a good car, but a good car-buying experience.”

At AskPatty.com we train dealerships to provide this no haggle great overall experience to women car buyers in all brands.

Now that the auto makers and dealerships struggle in survival mode, perhaps it is time to change and really meet the needs of WOMEN who are the MAJORITY car buyer and serve up the car buying experience exactly the way we want – No Hassle.

Wouldn’t that be refreshing?

Jody DeVere
CEO/President – Ask Patty, Inc.
http://www.askpatty.com
http://www.carblabber.com
http://www.certifiedfermalefriendly.com

]]> By: Andrea http://learnedon.com/2008/12/saturn-womans-way-before-time/comment-page-1/#comment-683 Andrea Thu, 04 Dec 2008 18:38:30 +0000 http://learnedonwomen.com/?p=1754#comment-683 Maybe you had better things to do? I'm the same age and clearly remember the Saturn efforts, but have been ad/marketing aware and involved for half my life. If I weren't in this field, it might not have stuck with me. Maybe you had better things to do? I’m the same age and clearly remember the Saturn efforts, but have been ad/marketing aware and involved for half my life. If I weren’t in this field, it might not have stuck with me.

]]> By: Silke http://learnedon.com/2008/12/saturn-womans-way-before-time/comment-page-1/#comment-682 Silke Thu, 04 Dec 2008 18:34:36 +0000 http://learnedonwomen.com/?p=1754#comment-682 It's interesting to see how in these past decades car selling has changed. (Somehow I missed the Saturn marketing efforts back then. I'm 44 now and cannot remember their distinctive marketing message - was I not paying attention?) It’s interesting to see how in these past decades car selling has changed. (Somehow I missed the Saturn marketing efforts back then. I’m 44 now and cannot remember their distinctive marketing message – was I not paying attention?)

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