Comments on: Define Female-Friendly http://learnedon.com/2008/12/define-female-friendly/ Learned On | gender, consumer behavior and sustainability Mon, 16 Apr 2012 05:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Andrea Learned http://learnedon.com/2008/12/define-female-friendly/comment-page-1/#comment-700 Andrea Learned Fri, 12 Dec 2008 17:29:32 +0000 http://learnedonwomen.com/?p=1821#comment-700 Thanks Kevin! And, Nora... exactly - so much of that which is touted as "female-friendly" is genderless and simply serves the most demanding customer well (whatever that customer's demographics). Great Saturn story too. They did so much right when they first launched! Thanks Kevin!

And, Nora… exactly – so much of that which is touted as “female-friendly” is genderless and simply serves the most demanding customer well (whatever that customer’s demographics). Great Saturn story too. They did so much right when they first launched!

]]> By: Nora Lee http://learnedon.com/2008/12/define-female-friendly/comment-page-1/#comment-699 Nora Lee Fri, 12 Dec 2008 16:47:30 +0000 http://learnedonwomen.com/?p=1821#comment-699 Let's not forget that Hondas amazingly and consistently have a very low incidence of repair. That is certainly a genderless selling point. FYI -- I still have the photo of my mom, my stepdad and my son that the Saturn dealer took when she bought her Saturn. She loved their whole campaign and bought into the Saturn nation idea. Let’s not forget that Hondas amazingly and consistently have a very low incidence of repair. That is certainly a genderless selling point. FYI — I still have the photo of my mom, my stepdad and my son that the Saturn dealer took when she bought her Saturn. She loved their whole campaign and bought into the Saturn nation idea.

]]> By: Kevin Burke http://learnedon.com/2008/12/define-female-friendly/comment-page-1/#comment-693 Kevin Burke Thu, 11 Dec 2008 19:40:36 +0000 http://learnedonwomen.com/?p=1821#comment-693 One of the best posts I've read on marketing. One of the best posts I’ve read on marketing.

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