NewsBytes: Online Moms Rule, Especially Blogging Moms
1) New research finds “that (Power Moms) women online ages 25-54 with at least one child are nearly twice as likely as the average Web user to provide frequent advice about Parenting/Family, Non-food Household Products and Beauty/Cosmetics.” Other topics these women cover include: Clothes/Fashion, Food & Beverages, Home Decorating/Interior Design and Health/Dieting/Exercising. Now there’s some women’s market influence you can measure!
2) Lucid Marketing recently released a related study finding that the moms who blog“are more active online, particularly with social networking, than the rest of their U.S. mothering peers. They are 71% more likely to indicate being addicted to a social network when compared to moms who know nothing about blogs.” These mom bloggers are also more receptive to marketing communication, so do your homework and your brand could be one to leverage this huge opportunity.
