Men And Botox: Speaking of A Woman’s Influence…
If the New York Times is reporting on men and Botox, that doesn’t necessarily make it mainstream… yet. Still, I would suggest that you file it away should you ever need proof that men are:
- starting to express more interest in buying products that were previously women-specific (or supposedly so);
- or, starting to make purchase decisions about some products/services using their more feminine brain traits.
The most quoted number/pitch about the women’s market is some variation on this: that women make, or influence, 80% of consumer purchases. What’s happening in our culture today is that the “or influence” effect is growing.
It used to be that women were in the background/shadows influencing the typically male-centered purchase of houses, cars or boats, etc. Now, women are in the foreground purchasing very many things for themselves (including all those big ticket items) and, ironically, also influencing men to consider more typically female-centered products.
Ponder that, and give yourself some points for getting interested in the women’s market early on in the game. You are now officially ahead.
