As Dads, Men Don’t Have to Be A “Guy’s Guy”
This just in: Men as dads today are not too worried about emasculation as they shop, cook and do other typically “female/mom” tasks.
Interesting… We seem to be in the middle of a perfect cultural storm of influences affecting this new perspective. I like the way a new report from Packaged Facts/Marketresearch.com describes “The Dad Factor”:
It’s what you get when you take a
typical guy
heading into
Parenthood
add his pre-programmed perspectives
on life
(aka:
generational
essence)
with a new more
modern partner or wife.
***
Two specific things I’d note: 84% of dads (in this study) would purchase a product supporting a cause. Much of what has changed in “gender expectations” for parents has to do with a generational shift.
So…marketers should defnitely be integrating this new male/dad perspective into anything they’ve been doing that is mom-focused, AND they should also be aware of how these changes are reflected elsewhere in male consumer behavior.
