NewsBytes: Transparent Environmental Reporting and Positive Eating
1) The Fortune 50 aren’t so good about their online environmental reporting, and it’s apparently a question of that thing that is so important for reaching women: transparency. A recent Greenbiz article cited research by Brigham Young University and KDPaine and Partners that points to an interesting hesitancy on the part of those big corporations (that should know better): After studying environmental information reported in the websites of F50 companies, researchers found that a minority allow for any two-way interaction with stakeholders, which could inform and enhance the type of information they report. Some of the improvements recommended by the research team? Involve stakeholders in the process and put the information online and accessible in fewer than three clicks. Look out Fortune 50, a lot of smaller companies are way ahead of you…
2) Research firm NPD Group has found that people are starting to diet less and choosing to eat more healthily instead. As per Tara Parker-Pope’s New York Times article, “positive eating” is seen by nutritionists as: ...shunning deprivation diets and instead focusing on adding seasonal vegetables, nuts, berries and other healthful foods to their plates. Kevin Coupe’s analysis of this trend for the grocery retail industry is worth a read – he suggests that grocers should embrace this as a way to sell more interesting products and as motivation to more fully serve as a customer resource. Any non-grocery-related business now facing a local/simple/green expectation from their consumers, might also take note: don’t fight it, serve it.
