Silverstein Studies The Female Economy
Management consultant and Treasure Hunt co-author, Michael Silverstein (who I interviewed a few years ago for 9 Minds On Marketing), is studying up on women for his next book,The Female Economy (due out Sept. 09). It is interesting that respected, thought leading, and male, management consultants/experts (like Silverstein and Tom Peters) keep giving the women’s market so much attention, isn’t it?
Marketing to women is not a “women’s thing.” It’s good, solid business.
One insight on today’s women from Silverstein’s recent WWD interview:
WWD: How is it that this optimism exists despite the downturn in the U.S. economy this year?
M.S.: They are optimistic about themselves. They are not optimistic about the economy. My hypothesis is they feel they can control their own space, but not the world.
